Experienced AI Product Marketing Manager - Base44

Wix Open · verified Sep 10, 2026

On-site Tel Aviv Full-time Manager Product Marketing

Mid-level Product Marketing role at Wix. Tel Aviv · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Take marketing work from planning through delivery, using AI as your main workspace
Produce campaigns, landing pages, product materials, and customer stories at high volume
Create custom tools, automations, and AI-based processes for marketing challenges
Test messages, creative, and audiences across channels to improve sign-ups and engagement
Shape positioning, messaging, and launch plans with Product and Growth teams

What you bring

Hands-on experience building agents, automations, apps, content systems, or workflows with AI tools
Strong marketing instincts around what makes people click, register, and remain engaged
Ownership of projects from start to finish with little supervision
Clear writing that makes complicated ideas easy to understand
Comfort operating quickly when priorities and direction change

Who this fits

You’ll suit a highly independent builder who uses AI fluently and enjoys applying new models and tools to marketing. Formal marketing experience is helpful but not required. The role is onsite in Tel Aviv, within Base44’s fast-moving startup environment inside Wix.

From the employer

We're looking for an Senior AI Product Marketing Manager someone who lives and breathes AI and wants to channel that into marketing. Think of this as the growth hacker of 2026, you're AI-native first, marketer second. AI tools are your default way of working, You build with Claude Code or OpenClaw instead of spreadsheets and slide decks. If you've ever built an AI agent for fun, automated a workflow because you were bored, or shipped a side project using vibe coding - and you're excited about applying that energy to marketing - this role is for you.

In your day-to-day, you will:

Own marketing projects end-to-end - from strategy to execution - using AI as your primary working environment, not just an assistant
Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency
Build your own tools, automations, and AI workflows to solve marketing problems
Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement
Lead product launches alongside Product and Growth teams - shaping positioning, messaging, and go-to-market plans
Stay on the bleeding edge of AI capabilities, constantly scouting new models and tools and figuring out how to apply them to marketing before anyone else does

Demonstrated AI fluency - you have real experience building with tools like Claude Code, OpenClaw, Cursor, Replit, or similar.
You’ve built AI-assisted projects: agents, automations, apps, content systems or workflows.
Passion for marketing and an intuition for what makes people click, sign up, and stick around — formal marketing experience is a plus, not a requirement
High agency and independence - you own projects from A to Z with minimal hand-holding
Strong written communication - you can simplify complex ideas and write copy that connects
Comfort with speed and ambiguity - you thrive in fast-moving environments where priorities shift and you need to figure things out as you go

We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions.

We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it.

We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.