Casino Marketing Manager
At a glance
Manager-level General Marketing role at Westgate Resorts. Las Vegas · full-time · no salary stated · we estimate $52,000–$60,625.
Westgate Resorts has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Guide casino hardware and systems launches from planning through implementation, coordinating people, equipment and resources
- Set project measures, next steps and deadlines with casino leaders, then assess potential risks and opportunities
- Support loyalty promotions by helping launch offers and review how the programming performs
- Coordinate vendor troubleshooting for casino technology and keep project plans, records and reports current
- Help database marketers extract, assess and enter data, and provide casino marketing operations support
What you bring
- You have experience creating or delivering casino customer promotions and offers
- You understand how casino marketing groups customers by segments, profiles and changing traits
- Casino or hospitality marketing experience is preferred, as is a degree in a listed field
- Experience with Offercraft, NRT Kiosks, OPTX or another listed platform is preferred
Who this fits
This manager role suits someone who can organize project work, communicate across teams and handle reporting alongside casino marketing support. The position is onsite in Las Vegas.
From the employer
Adjacent to the Las Vegas Convention Center and just one block from the world-famous Las Vegas Strip, the legendary Westgate Las Vegas Resort & Casino provides a fun, challenging and rewarding work atmosphere. Help create remarkable guest experiences at our world-class resort, which features a lively casino that is home to the world’s largest Race & Sports Book; incredible restaurants, nightlife, and live entertainment; and the convenience of a Las Vegas Monorail station onsite for easy access to the Las Vegas Strip. As part of Westgate Resorts, recognized by U.S. News as one of the Best Companies to Work For, you’ll be joining a team committed to excellence and creating unforgettable vacation experiences and supporting your career growth where you are or at 60+ resorts across the company.
GENERAL SUMMARY OF DUTIES:
The Casino Marketing Manager is responsible for assisting the Vice President of Casino Marketing with the development, management, and analysis of new casino programming to drive incremental revenues and increase guest satisfaction. This position will execute a wide array of tasks associated with each project, with a heavy focus on organization, communication, and reporting.
ROLE AND RESPONSIBILITIES: (INCLUDES BUT IS NOT LIMITED TO THE FOLLOWING)
- Manage the implementation process from start to finish for new casino hardware and systems.
- Coordinate activities, resources, and equipment requirements.
- Partner with the casino senior leadership team to establish project KPIs, action items, and timelines.
- Analyze project risks and opportunities.
- Assist with Loyalty Marketing promotional rollout and programming analysis.
- Assign tasks to internal teams and develop a schedule for needed resources.
- Manage troubleshooting process with vendors for casino systems and hardware.
- Create and maintain comprehensive project documentation, plans, and reports.
- Assist the Database Marketing team with data extraction, analysis, and data input.
- Provide operational support to the Casino Marketing team as directed.
PERFORMANCE REQUIREMENTS: (KNOWLEDGE, SKILLS AND ABILITIES)
- Knowledge of, and experience in creating, developing, and/or implementing casino promotions & offers for casino customers is strongly preferred.
- Experience working with Offercraft, NRT Kiosks, OPTX, ACSC, and EBS bonusing suite strongly preferred.
- Strong organization and communication skills.
- Sound understanding of Casino Marketing customer segmentation, profiles, and dynamic traits.
EXPERIENCE REQUIREMENTS:
- Casino or hospitality marketing experience preferred.
EDUCATION REQUIREMENTS:
- Bachelor’s Degree in Business Management, Hospitality, Marketing, or Computer Science preferred.
Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email WGAccommodations@wgresorts.com with the job title and the location of the position for which you are applying. This job posting is intended to provide a general overview of the position and may not include every responsibility, duty, or qualification required. Duties, responsibilities, and activities may change at any time with or without notice.