VIP Marketing Strategy and Support Manager
Caesars Sportsbook Open At a glance
Manager-level General Marketing role at Caesars Sportsbook. Las Vegas · full-time · no salary stated · we estimate $52,000–$60,625.
Caesars Sportsbook has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Put VIP initiatives into practice across the enterprise, then measure how they perform
- Advise property VIP leaders using business reviews and market trends to spot risks and improve results
- Guide direct reports while coordinating VIP strategy execution with casino marketing and operations teams
- Track customer commitments, spot data patterns, and recommend process changes across VIP programs
- Oversee segmentation, host hiring and contracts, program payments, training, and the annual financial plan
What you bring
- At least three years in marketing, with a strong grasp of finance and business performance drivers
- Three to five years in casinos or hotels, customer service, or host work
- You are at least twenty-one and bring strong communication, leadership, analytical, and problem-solving skills
Who this fits
This manager role suits someone who can set direction while staying involved in daily execution and coaching direct reports. Travel is required as needed for business goals and property engagements. Luxury-brand experience, a college degree or equivalent background, and familiarity with Excel, Access, and PowerPoint are preferred.
From the employer
Responsible for implementing, executing, and measuring VIP ESS initiatives across the Caesars Entertainment enterprise. Work collaboratively with casino marketers and operators to ensure effective execution of VIP strategies. Lead, coach, and support one or more direct reports. Proactively reviews VIP business operations and market trends to identify opportunities and risks. Serves as a strategic consulting resource for on-property VIP Leadership, providing insights and recommendations to optimize performance. Directly supports the Vice President of VIP Marketing Strategy & Support to ensure alignment with regional objectives and enterprise standards.
- Will lead in tracking customer commitments and deliverables, defining data trends, and recommending changes to make meaningful process improvements.
- Manages implementation and adoption of all new initiatives and policies.
- Ensures utilization of tools, programs, and guidelines are adhered to consistently across the enterprise.
- Optimizes revenues and efficiencies through effective use of contact and service strategy.
- Assists in defining VIP segmentation by establishing sound criteria and enforcing standards.
- Identifies new segment/opportunities via tools and capabilities such as RTCM and SMART.
- Works with leadership in creating and implementing goals that reward behaviors aligned to the overall strategy.
- Supports property-level training initiatives to ensure team members are confident and proficient in utilizing all tools and systems effectively.
- Manages the payment and incentive process for various VIP programs.
- Responsible for managing all host hiring and associated contracts.
- Assists leadership in developing a financial operating plan that reflects business needs in the upcoming year.
- Position requires travel as needed to support business objectives and property engagements.
- 3+ years of marketing experience; deep understanding of finance and drivers of performance.
- Must have three to five years of successful experience in casinos/hotels, customer service or host experience (Experience with luxury brands preferred).
- College degree or equivalent experience preferred.
ADDITIONAL REQUIREMENTS
- Excellent interpersonal, communication, problem solving, leadership, and analytical skills required.
- Must have a systematic and process-oriented mindset to ensure seamless end-to-end customer experiences.
- Strategic problem-solving skills, yet comfortable overseeing day-to-day activities.
- Must be a proactive change agent.
- Knowledge and experience with Microsoft programs: Excel, Access, and PowerPoint preferred.
- Must be 21 years or older
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