Product Marketing Associate

This role is for one of Weekday’s clients

Min Experience: 0+ years
Location: Pune
JobType: full-time

We are looking for a proactive and creative Product Marketing Associate to translate complex drone autonomy and Physical AI technology into compelling stories, sales resources, and marketing campaigns. This role offers an opportunity to work at the intersection of product, marketing, sales, and technology, helping enterprise customers understand the value of innovative solutions across industries such as energy, security, transportation, and industrial operations.

You will contribute to product positioning, messaging, product launches, customer success stories, and sales enablement initiatives. The ideal candidate is curious, digitally savvy, comfortable experimenting with new ideas, and eager to take ownership of projects from concept to execution.

Requirements

Key Responsibilities

1. Product Marketing and Positioning

• Support the development of product positioning and messaging for different industries, customer segments, and buyer personas.
• Translate technical product features and specifications into clear, benefit-driven messaging that resonates with enterprise customers.
• Research customer needs, industry trends, market dynamics, and competitor offerings to identify opportunities for differentiation.
• Help communicate the value of drone autonomy and Physical AI solutions through engaging narratives and marketing materials.

2. Content Creation and Campaign Management

• Develop creative content for digital campaigns, social media, newsletters, websites, events, and other marketing channels.
• Brainstorm and execute innovative campaign ideas, experimenting with new formats and approaches to improve engagement.
• Coordinate marketing campaigns from ideation to launch, tracking performance and identifying areas for improvement.
• Use AI-powered tools for content creation, research, design, and workflow automation to improve speed and productivity.

3. Sales Enablement

• Create sales enablement materials, including pitch decks, product one-pagers, battlecards, presentations, and competitive comparison documents.
• Collaborate with sales teams to understand customer objections, buying considerations, and requirements.
• Ensure sales resources communicate product value clearly and support meaningful enterprise customer conversations.

4. Product Launches and Customer Advocacy

• Assist with product and feature launches by developing messaging, launch content, and supporting marketing assets.
• Help create customer case studies, testimonials, and success stories that demonstrate measurable business value.
• Gather customer insights and feedback to strengthen product narratives and improve marketing effectiveness.
• Support the preparation of thought leadership content, event presentations, and other brand-building initiatives.

5. Cross-Functional Collaboration

• Work closely with product, sales, and engineering teams to align marketing initiatives with business objectives.
• Represent the organization at industry events, webinars, and other marketing activities when required.
• Take ownership of assigned projects, manage timelines, and deliver high-quality outputs in a fast-paced environment.
• Monitor campaign results, evaluate feedback, and use learnings to continuously improve marketing execution.

Must-Have Skills

• Product Marketing: Understanding of product positioning, messaging, customer personas, and value propositions.
• Marketing: Familiarity with digital marketing, brand communication, and campaign execution.
• Communications: Strong written and verbal communication skills, with the ability to simplify complex ideas into engaging narratives.

Good-to-Have Skills

• Content Creation: Experience creating content for social media, blogs, newsletters, videos, podcasts, or digital platforms.
• Sales Enablement: Familiarity with pitch decks, product presentations, sales collateral, and competitive analysis.
• Campaign Management: Exposure to planning, executing, and evaluating marketing campaigns.
• Experience using AI tools for writing, research, design, or automation.
• An interest in drones, robotics, Physical AI, enterprise technology, or emerging technologies.

Required Qualifications and Experience

• 0–1 years of experience in product marketing, marketing, communications, market research, growth, or related fields.
• Recent graduates and candidates with relevant internships, college projects, or entrepreneurial initiatives are encouraged to apply.
• Experience organizing college festivals, managing sponsorships, participating in placement committees, or leading student initiatives is valuable.
• Candidates who have managed a YouTube channel, Instagram page, newsletter, podcast, or online community will have an advantage.
• Demonstrated ability to take ideas from concept to execution, learn from feedback, and improve results.
• A proactive mindset, strong curiosity, and willingness to work across multiple functions.

Ideal Candidate Profile

The ideal candidate is an initiative-driven individual who enjoys building, experimenting, and learning through practical execution. You should be comfortable taking responsibility, presenting ideas, collaborating with diverse teams, and adapting quickly in a high-growth environment.

We value candidates who have created or managed something independently, whether a campus initiative, digital community, content channel, or marketing project. The ability to understand audience behaviour, measure performance, incorporate feedback, and connect marketing activities to real business outcomes is essential.

Work Environment and Benefits

• Opportunity to contribute to global marketing initiatives and enterprise technology projects.
• High ownership and the freedom to test ideas, experiment with formats, and drive projects forward.
• Exposure to product, sales, engineering, and international customer-facing teams.
• Opportunities for international travel, industry events, thought leadership, and public speaking, depending on business requirements.
• Budget support for AI tools, courses, and relevant experiments.
• Access to modern technology, marketing tools, and AI-powered workflows.
• Flexible working hours and an unlimited leave policy.
• Collaborative, in-person work environment at the Pune office, with opportunities to travel for customer meetings, trade shows, and deployments.

What Success Looks Like

• Clear, compelling product messaging tailored to enterprise audiences.
• High-quality marketing campaigns that improve awareness and engagement.
• Sales enablement resources that help sales teams communicate product value effectively.
• Customer stories and case studies that demonstrate real-world impact.
• A consistent habit of experimentation, learning, and improving marketing outcomes.