growthroles

Director Sales - Germany & Switzerland (f / m / x)

Webasto webasto.com Open · verified Sep 30, 2026
Stockdorf Director Sales Leadership

At a glance

Leadership Sales Leadership role at Webasto. Stockdorf.

Pay not stated

RoleSales Leadership
SeniorityDirector
LocationStockdorf
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Run sales across Germany and Switzerland for SOE and IAM customers, delivering regional revenue, margin, and growth goals
  • Set go-to-market plans, uncover new opportunities, build key-account relationships, and lead commercial negotiations
  • Lead and develop the regional sales team through coaching, workforce planning, collaboration, and performance expectations
  • Direct forecasting, pipeline reviews, KPI reporting, and sales planning while partnering on pricing and margin choices
  • Represent the business externally, track market and competitor shifts, and strengthen customer and professional networks

What you bring

  • A university qualification in business, engineering, or a related discipline, plus several years managing sales successfully
  • A record of building and leading sales organizations across the German and Swiss markets
  • Strong command of margin management, commercial controls, and profitable growth
  • Fluent German and English, with strong communication, negotiation, and change-leadership ability

Who this fits

This role suits a commercially minded sales leader who has led teams in Germany and Switzerland and can combine strategic planning with practical execution. You will manage and develop the regional sales organization, rather than operate solely as an individual contributor. Experience in the automotive aftermarket is particularly relevant.

From the employer

Sales at Webasto means selling our products and services with passion and expertise. Our sales team is the first point of contact for our customers, building valuable, long-term, and trusted relationships. In addition to providing personalized advice on all questions related to our products and services, core tasks in Sales include market and competition analysis, as well as the development of short-, medium-, and long-term strategies. Sales is also responsible for acquiring and commercially managing new projects for the company.

You can look forward to these exciting tasks:

  • Management of all sales activities in Germany and Switzerland for Special OE (SOE) and Independent Aftermarket (IAM) customers to achieve revenue, margin, and growth targets in the region
  • Development and execution of sales and go-to-market strategies, identification of new business opportunities, building strategic customer relationships, and leading commercial negotiations with key customers
  • Disciplinary and professional leadership of the sales team in Germany and Switzerland by fostering a high-performance culture, talent development, and ensuring effective workforce planning
  • Coaching and development of sales and account managers as well as promoting collaboration, engagement, and teamwork within the region
  • Responsibility for sales planning, forecasting, pipeline management, KPI tracking, and reporting, as well as close collaboration with the Sales Excellence teams on pricing and margin decisions
  • External representation of the company, strengthening market presence and professional networks, monitoring market and competitive developments, and supporting the further development of the sales organization and effective resource utilization

This is what you bring to us:

  • University degree in business administration, engineering, or a related field, combined with several years of successful experience in sales management, ideally in the automotive aftermarket sector
  • Proven track record in leading and developing sales organizations, with experience in the German and Swiss markets
  • Strong business acumen with solid knowledge in margin management, commercial control, and profitable growth
  • Strong sales and customer orientation, combined with an entrepreneurial drive for growth and business development
  • Pragmatic leadership style, combined with strategic thinking, strong communication and negotiation skills, and the ability to lead change within the sales organization
  • Fluent German and English

Applications from qualified individuals with disabilities are expressly welcome.

Your contact person:
Carla Wunsch, People & Organization Stockdorf

Get to know us here and find out why we are passionate about attracting talent to Webasto.
We look forward to receiving your online application!

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