Product Marketing Manager
At a glance
Manager-level Product Marketing role at Warp. New York · full-time · $110,000–$170,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set the story for payroll, benefits, IT and new additions across the platform
- Lead launches from start to finish, including the Series B announcement and its associated releases
- Study Workday, Rippling, Gusto and other incumbents, then give sales competitive guidance
- Develop sales narratives, battlecards and one-pagers to help win enterprise deals
- Explain pricing and packaging as new tiers and add-ons are introduced
What you bring
- Bring four or more years in product marketing for a B2B SaaS business
- Write with exceptional clarity and have led launches and created sales materials that teams used
- Be ready to get into the detail of technical products subject to regulation
Who this fits
This is a high-ownership individual contributor role for someone ready to build the product marketing function. You’ll report to the VP of PMM and Brand and work closely with marketing, sales and engineering leaders. The role is based in New York City, and most of the team works in the office five days a week.
From the employer
About Warp
Warp is the AI-native Employee Management Platform for ambitious companies. HRIS, payroll, benefits, IT, tax compliance, and more, all built from scratch on one AI-native platform.
Every company runs on its people, and the software that manages them is some of the oldest in the enterprise. Incumbents like ADP and Workday built their businesses on complexity and large ops teams. Warp is built for AI to be the primary operator. Every advance in LLM capability widens our lead.
We process $X billion in annual payments for high-growth companies across all 50 US states + globally.
We've raised $85M from Battery Ventures, Sapphire Ventures, Peak XV, Sound Ventures (Ashton Kutcher), and Y Combinator, alongside operators including Tobi Lütke (Shopify), Claire Hughes Johnson (Stripe), and the founders of Dropbox and Replit. Our team comes from MIT, Ramp, Brex, Google, Gusto, Rippling, and more.
We hire people who ship constantly, own outcomes, and care about craft. If you want to automate an entire category of work that every company depends on, this is the place.
About the Role:
We're hiring our first Product Marketing Manager to own the story behind a multi-product platform taking on Workday and the legacy payroll incumbents. You'll connect what engineering ships to how the market understands it: positioning, messaging, launches, competitive intelligence, and the enablement that helps sales win. High-ownership IC role with room to build the function. You will report to our VP of PMM and Brand and collaborate closely with marketing, sales and engineering leadership.
What You'll Do:
Own positioning and messaging across the platform: payroll, benefits, IT, and everything we add.
Drive product launches end to end. The Series B announcement and the launches behind it are an early, visible test.
Own competitive intelligence. Know Workday, Rippling, Gusto, and the incumbents cold, and arm sales accordingly.
Build sales enablement: pitch narratives, battlecards, one-pagers, and the materials that close enterprise deals.
Own how we communicate pricing and packaging as we roll out new tiers and add-ons.
Be the voice of the customer in product decisions and the voice of product in the market.
What We're Looking For:
4+ years in product marketing at a B2B SaaS company, ideally with a multi-product or platform story.
You write exceptionally well and can make a complex product feel simple and inevitable.
You've owned launches and built enablement that sales actually used.
Comfortable going deep on a technical, regulated product.
Nice to Have:
Fintech, HR tech, or payroll and payments background.
You've positioned a challenger against an entrenched incumbent.
Benefits at Warp:
100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents.
401(k) Matching: Start investing in your future from day one.
Flexible PTO: We offer uncapped flexible PTO, meaning you’re trusted to take the time you need to recharge while balancing your responsibilities and team commitments.
Commuter Benefits: Pre-tax commuter benefits for your daily trip to our NYC office.
Catered Lunch Daily: Great food, every day, on us. No meal prep, no decision fatigue.
Quarterly Offsites: Beautiful locations to connect as a team. Past locations include Spain, Catskills, and San Francisco.
Warp is based in New York City, and most of our team works together in-office 5x per week. Please refer to the top of this page for this position's hiring location and working model.
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