AGM - Postpaid Marketing
At a glance
Mid-level General Marketing role at Vodafone Idea. Mumbai.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build postpaid plans, pricing, promotional offers, and upsell campaigns that grow revenue
- Create retention and loyalty programs to reduce churn among consumer subscribers
- Track subscriber, usage, revenue, and other performance indicators daily and monthly
- Develop customer communications, product messaging, and visibility materials with brand teams
- Improve postpaid acquisition, store productivity, and manpower output while supporting NPS and TNPS
What you bring
- A postgraduate MBA with three to five years of relevant experience
- Strong ability to analyze data and turn findings into actions
- Working knowledge of Excel, SAS, BI, and CLCM
- Clear communication and presentation skills, including go-to-market execution
Who this fits
This role suits a mid-level marketing professional focused on postpaid revenue, retention, pricing, customer communications, and channel performance. You will work from Mumbai and collaborate with customer service, brand, and channel teams.
From the employer
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.
VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
VIL is an equal opportunity employer committed to diversifying its workforce.
Role
Postpaid Marketing Specialist
Job Level/ Designation
M2
Function / Department
Marketing
Location
Mumbai
Job Purpose
Achieve Revenue with the help of plans designed , upsell camapigns , promotional schemes and targeted offers ,other usages and maintaining healthy realised rates
Key Result Areas/Accountabilities
Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs
Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues
Campaign Management
Ensure profitability of Upsell and Customer communication tools
Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue
Migration of Subs to new plans with comprehensive Communication plan
Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes
Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
Subs , Usage & Revenue Tracking
Daily , monthly tracking of key performance indicators at sub level
Design , conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience
Increase Visibility and Awareness in of Brands through the Postpaid Business
Design / Conceptualize along with Brand Team various communication models like Posters , banners , leaflets, other elements ,etc
Contribute to the NPS & TNPS of the circle
Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.
Core Competencies, Knowledge, Experience
1. Excel/SAS/BI
2. Analytics
3. CLCM
Must have technical / professional qualifications
1. Post Graduate MBA with 3-5 years’ experience
2. Analytical and Data crunching skills
3. Communication and presentation skills
4. Go to market
Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership
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