Marketing Planning Manager - Vaccines
At a glance
Mid-level General Marketing role at Abbott. Mumbai · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Grow brand market share, sales, and division margins across the assigned portfolio
- Find, launch, and manage brands within designated therapeutic segments through their full life cycles
- Build customer-focused marketing plans, differentiated promotions, and communication for doctors, consumers, and trade partners
- Use customer insights and digital initiatives to improve brand and portfolio activation
- Coordinate with Medical, Sales, Finance, Regulatory, Training, and other teams to deliver approved brand plans
What you bring
- A science degree plus an MBA in marketing from a well-regarded general management institute
- Six to eight years working in brand management
- Experience launching products with clear differentiation and activating through varied promotional channels
- Relevant exposure to vaccines, gynae, pulmonology, or cardio-metabolic therapy areas
Who this fits
You’ll suit a manager-level marketing role centered on portfolio growth, launches, therapy-area strategy, and commercial performance. The position is based in Mumbai and requires travel for roughly a quarter of the time, with prolonged sitting during the workday.
From the employer
JOB DESCRIPTION:
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES
Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for
Abbott
Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments
Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
Formulation and execution of customer centric and insight driven marketing strategy:
- Deliver innovative promotional mix on differentiated platform to enhance customer experience
- Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force
Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio
Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio
Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio
Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.
Develop and ensure implementation Brand Plans post approval from all key stakeholders
Drive global, regional interaction and other cross functional teams where applicable
Ability to work with other members in the team with sharing and openness to ideas. Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments
Education Qualification:
Science graduate, MBA Marketing from Good Institute in General Management
Experience
- 6-8 years’ experience in Brand Management
- Preferable experience in Vaccine/ Gynae/ Pulmo / Cardio- Metabolic
- Experience of successful product launch/s with differentiation
- Activation experience using differentiated promotional channels
- Patient acquisition programs experience if any
- Preferably from Top 20 Co’s in the IPM or MNC
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 25 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
