BTL Marketing Manager
At a glance
Manager-level General Marketing role at Weekday AI. Mumbai ยท full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and run BTL activations that support business goals across multiple campaign touchpoints
- Bring creative, digital, sales and product teams together around campaign execution and product messaging
- Control activation budgets, schedules and vendor agreements, while guiding on-site teams during events
- Review campaign results, tracking customer engagement and ROI to share performance with senior stakeholders
- Use market and competitor changes to refine activation plans, and coach junior marketing staff
What you bring
- More than five years of BTL marketing work in financial services
- A record of running activations that increase engagement with B2C audiences
- Project management strength to handle several campaigns at once and meet tight deadlines
- Experience leading and mentoring teams, plus negotiating vendor agreements within budget
Who this fits
This manager role suits someone who combines financial-services BTL experience with hands-on activation delivery, analysis and team guidance. The position is based onsite in Mumbai.
From the employer
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฒ-๐ญ๐ฑ ๐๐ฃ๐)
Experience: 5+ yrs
Location: Mumbai
As a BTL Marketing Manager, you will spearhead immersive brand experiences that resonate with our B2C audience, driving awareness and engagement for our suite of financial products and advisory services. Leveraging your deep understanding of BTL activations, you will conceptualize, execute, and optimize campaigns across multiple touchpoints, ensuring alignment with overarching marketing objectives and ROI targets. Your role will involve collaborating with cross-functional teams, managing vendor relationships, and maintaining brand consistency while delivering memorable, measurable campaigns that convert prospects into loyal customers. You will also monitor market trends, analyze performance metrics, and refine strategies to stay ahead in a competitive landscape.
Requirements
๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
โข Design and execute end-to-end BTL activation strategies that align with business objectives
โข Coordinate with creative, digital, and sales teams to ensure seamless campaign integration
โข Manage budgets, timelines, and vendor contracts for all activation projects
โข Conduct post-campaign analysis to assess impact and derive actionable insights
โข Develop and maintain strong relationships with third-party vendors and event partners
โข Oversee on-ground execution teams during events, ensuring quality and brand compliance
โข Track and report KPIs, ROI, and customer engagement metrics to senior stakeholders
โข Stay up-to-date with market trends and competitor activities to inform strategy
โข Collaborate with product teams to align campaign messaging with product offerings
โข Mentor and guide junior marketing staff on BTL best practices and execution
๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ถ๐
โข Over 5 years of experience in BTL marketing within the financial services sector
โข Proven track record of delivering high-impact activations that drive B2C engagement
โข Strong project management skills with the ability to juggle multiple initiatives simultaneously
โข Excellent communication and stakeholder management capabilities
โข Proficiency in data analysis tools and the ability to translate insights into actionable plans
โข Creative mindset with a keen eye for design, experiential design, and trend forecasting
โข Ability to thrive in a fast-paced, dynamic environment with tight deadlines
โข Demonstrated leadership experience, mentoring a cross-functional team
โข Proven ability to negotiate and manage vendor contracts within budget
โข Passion for continuous learning and staying ahead of industry innovations
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