Paid Search Specialist (Digital Marketing)
At a glance
Mid-level Digital Marketing role at Virtual Staff 365. Remote, Philippines · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and tune Google Ads campaigns across client accounts, keeping delivery within approved budgets
- Plan search campaigns around client goals and help shape wider channel performance plans
- Test ad wording and audience targeting, then apply agreed changes based on the results
- Review Google Ads and GA4 data, manage tracking setup and budget pacing, and recommend improvements in monthly reports
- Keep clients and internal teams updated while contributing practical process improvements
What you bring
- At least three years creating and managing Google Ads or other paid search campaigns
- Hands-on knowledge of Google Ads and GA4, plus experience setting up conversion tracking and pacing budgets
- You have managed campaign delivery in an agency or in-house marketing team
Who this fits
This suits a mid-level paid search specialist comfortable managing campaigns across multiple client accounts. It is a full-time, permanent work-from-home role based in the Philippines, with Australian Eastern Standard Time business hours.
From the employer
Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.
They are now seeking to hire a Paid Search Specialist to drive performance across a client portfolio through strategic planning, execution, and data analysis. This role plays a key part in improving campaign returns, conducting tests, and managing client accounts within agreed objectives and spend limits.
Job Responsibilities
Campaign Planning & Execution
- Build, manage, and optimise Google Ads campaigns across a client portfolio within approved budgets
- Develop campaign plans and strategy recommendations aligned with client goals
- Contribute to multi-channel planning and performance strategy
Testing & Optimisation
- Conduct A/B tests for ad copy and targeting to improve overall results
- Measure testing outcomes and implement agreed performance enhancements
- Monitor spend and budget pacing while recommending adjustments for approval
Analytics & Conversion Tracking
- Analyse Google Ads and GA4 data to interpret outcomes and identify growth opportunities
- Install and test approved conversion codes and tracking pixels via designated tag management processes
- Prepare monthly performance reports with actionable optimisation recommendations
Client & Process Management
- Provide routine performance updates and collaborate with internal teams and clients
- Monitor paid advertising developments and contribute best practices and process improvements
Requirements
- At least 3 years of hands-on experience building, managing, and optimising Google Ads or paid search campaigns
- Background in an agency or in-house marketing environment managing campaign delivery
- Strong practical experience with Google Ads and GA4
- Hands-on experience with conversion tracking setup and budget pacing management
- Strong analytical capabilities with experience in A/B testing and commercial analysis
Nice-to-Have Skills
- Practical experience working with tag management platforms
- Exposure to multi-channel marketing campaigns
- Experience delivering performance presentations to stakeholders
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits
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