Digital Marketing Specialist - Email, Paid Media & Lead Generation | Rem

Pavago Open · verified Sep 10, 2026

Remote South Africa Mid-level Digital Marketing

Mid-level Digital Marketing role at Pavago. Remote, South Africa.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Plan, launch, and refine multichannel campaigns to increase leads and conversions
Run email and lead-nurture programs while maintaining marketing automation workflows
Support paid search and social campaigns, landing pages, campaign assets, and social content
Track traffic, leads, and conversion data, then use results to improve campaigns
Work with sales and test messaging and funnels to strengthen lead quality and performance

What you bring

Bring at least two years of digital marketing experience
Show hands-on ability across email, social media, paid advertising, and digital analytics
Know Google Analytics and marketing automation tools
Understand lead generation and conversion funnels, with strong analytical and copywriting skills
Work independently in a remote setting and communicate clearly in written and spoken English

Who this fits

This role suits a hands-on digital marketer who can manage email, paid media, social, automation, analytics, and lead generation. You’ll work remotely from South Africa during U.S. business hours and need to operate independently. The role is full-time and includes close collaboration with sales.

From the employer

Digital Marketing Specialist – Email, Paid Media & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute multi-channel campaigns that generate leads, improve conversions, and drive measurable business growth.

This is a hands-on role spanning email marketing, paid advertising, social media, landing pages, marketing automation, and analytics. You’ll work closely with sales to improve lead quality and campaign performance.

What You’ll Do

Plan, launch, and optimize digital marketing campaigns
Manage email marketing and lead-nurture campaigns
Support paid search and paid social campaigns
Create and optimize landing pages and campaign assets
Coordinate content across social media channels
Maintain marketing automation workflows
Monitor website traffic, leads, and conversion performance
Analyze campaign results and recommend improvements
Collaborate with sales to improve lead quality and conversion
Test messaging, campaigns, and funnels to improve performance

Requirements

2+ years of digital marketing experience
Hands-on experience with:

Email marketing
Social media
Paid advertising
Digital analytics

Familiarity with Google Analytics and marketing automation tools
Strong understanding of lead generation and conversion funnels
Strong analytical and copywriting skills
Comfortable tracking campaign performance and making data-driven improvements
Ability to execute independently in a remote environment
Strong written and verbal English communication

What Success Looks Like

Consistent growth in qualified leads
Improved campaign and landing-page conversion rates
Strong email and nurture campaign performance
Efficient paid media execution
Reliable marketing automation workflows
Better lead quality and sales conversion

Interview Process

Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Client Interview
Offer & Onboarding

Apply Now

If you’re a hands-on digital marketer who understands email, paid media, social, automation, analytics, and lead generation, apply now to help build campaigns that turn marketing activity into measurable growth.

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