Digital Marketing Specialist - Email, Paid Media & Lead Generation
At a glance
Mid-level Digital Marketing role at Pavago. Remote, Colombia.
Pay not stated Digital Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan, launch, and refine campaigns across email, paid search, paid social, and social channels
- Build nurture programs, maintain automation workflows, and improve landing pages and campaign materials
- Track website visits, leads, conversions, and campaign outcomes, then propose performance changes
- Work with sales to raise lead quality and improve conversion through messaging, campaigns, and funnel tests
What you bring
- At least two years of digital marketing experience with hands-on channel execution
- Practical experience in email, social media, paid advertising, and digital analytics
- Working familiarity with Google Analytics and marketing automation platforms
- Strong analytical, copywriting, and English communication skills
Who this fits
This role suits a hands-on digital marketer who can independently run multi-channel campaigns and use data to improve funnels. You’ll work remotely from Colombia during U.S. business hours. The position is full-time and involves close coordination with sales.
From the employer
Digital Marketing Specialist – Email, Paid Media & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute multi-channel campaigns that generate leads, improve conversions, and drive measurable business growth.
This is a hands-on role spanning email marketing, paid advertising, social media, landing pages, marketing automation, and analytics. You’ll work closely with sales to improve lead quality and campaign performance.
What You’ll Do
- Plan, launch, and optimize digital marketing campaigns
- Manage email marketing and lead-nurture campaigns
- Support paid search and paid social campaigns
- Create and optimize landing pages and campaign assets
- Coordinate content across social media channels
- Maintain marketing automation workflows
- Monitor website traffic, leads, and conversion performance
- Analyze campaign results and recommend improvements
- Collaborate with sales to improve lead quality and conversion
- Test messaging, campaigns, and funnels to improve performance
Requirements
- 2+ years of digital marketing experience
- Hands-on experience with:
- Email marketing
- Social media
- Paid advertising
- Digital analytics
- Familiarity with Google Analytics and marketing automation tools
- Strong understanding of lead generation and conversion funnels
- Strong analytical and copywriting skills
- Comfortable tracking campaign performance and making data-driven improvements
- Ability to execute independently in a remote environment
- Strong written and verbal English communication
What Success Looks Like
- Consistent growth in qualified leads
- Improved campaign and landing-page conversion rates
- Strong email and nurture campaign performance
- Efficient paid media execution
- Reliable marketing automation workflows
- Better lead quality and sales conversion
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you’re a hands-on digital marketer who understands email, paid media, social, automation, analytics, and lead generation, apply now to help build campaigns that turn marketing activity into measurable growth.
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