Sales Development Representative (SDR)
At a glance
Junior Sales Development role at Vesta Home. Fort Lauderdale · full-time.
In listing Sales Development salary
growthroles summary, based on the employer's posting.
What you'll do
- Make 40-60+ daily cold calls and run personalized email and LinkedIn follow-up sequences
- Find luxury brokers, teams, developers, and builders while organizing regional prospect lists
- Handle roughly 7-10 inbound leads daily, uncover needs, and judge fit, timing, property value, and staging needs
- Book suitable discovery conversations for Account Executives and protect meeting quality and attendance
- Keep Salesforce or similar tools current, track activity metrics, and report pipeline performance weekly
What you bring
- At least two years in BDR, SDR, or outbound sales work
- Background selling to real estate contacts is strongly preferred
- Exceptional spoken and written English, plus confidence with CRM and sales engagement platforms
- A resilient, competitive, organized approach to target-based sales work
Who this fits
You’ll suit a disciplined, high-output individual contributor who enjoys outbound selling, measurable goals, and conversations with luxury real estate contacts. You must work on-site in Fort Lauderdale, be U.S.-based or reliably cover U.S. business hours, and be authorized to work in the United States.
From the employer
We are seeking polished, articulate professionals to join our team as a full-time Sales Development Representative (SDR), focused on generating qualified meetings for our luxury home staging and interior design sales team.
This is a high-activity, outbound-driven role that combines strategic cold outreach with inbound lead qualification. In this position, you will engage directly with luxury real estate agents, developers, and builders—building early relationships and creating a strong pipeline of high-quality opportunities for our Account Executives.
Success in this role requires confidence operating in a fast-paced, metrics-driven environment. You should be comfortable making 40–60+ calls per day, executing consistent multi-channel outreach, and maintaining a high level of professionalism in every interaction.
This role is ideal for individuals who are disciplined, resilient, and motivated by performance, with a strong interest in sales and the luxury real estate space.
Compensation: $50,000 – $70,000 base salary, plus performance-based incentives, with on-target earnings of $80,000 – $120,000+ annually, commensurate with experience and individual performance.
Responsibilities
Outbound Prospecting (Primary Focus)
- Execute high-volume outbound prospecting, including 40–60+ cold calls per day
- Conduct personalized, high-touch email outreach at scale
- Engage prospects through LinkedIn outreach and consistent follow-ups
- Identify and target luxury real estate brokers, teams, developers, and builders
- Build, segment, and manage prospect lists within your assigned region
- Receive and qualify inbound leads (approximately 7–10 per day)
Qualification & Meeting Setting
- Lead discovery conversations to assess prospect needs and opportunities
- Qualify prospects based on property value, timeline, fit, and staging requirements
- Schedule qualified walkthroughs and discovery calls for Account Executives
- Maintain strong show rates and high-quality meeting acceptance by AEs
CRM & Reporting
- Accurately log all activities in CRM and sales tools (e.g., Salesforce, Apollo)
- Track and manage daily performance metrics, including calls, emails, responses, and meetings set
- Report on weekly performance and overall pipeline health
- Maintain consistent pipeline hygiene and ensure data accuracy
Market & Brand Representation
- Represent the brand with professionalism across all early-stage interactions
- Educate prospects on the value of luxury staging in accelerating sales and enhancing perceived property value
- Establish credibility and build trust to create a strong foundation for Account Executive engagement
Requirements
- 2–4+ years of experience in a BDR, SDR, or outbound sales role
- Experience selling to real estate professionals is strongly preferred
- Exceptional verbal and written communication skills in English
- Based in the United States or able to reliably work U.S. business hours
- Highly resilient, competitive, and results-driven
- Strong organizational skills with a process-oriented mindset
- Proficiency with CRM and sales engagement tools (e.g., Salesforce, Apollo, HubSpot, Calendly)
- Comfortable working in a performance-driven, metrics-focused environment
Benefits
- Paid Time Off (PTO)
- 401k
- Medical Insurance
- Dental Insurance
- Vision Insurance
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S.
Vesta is an equal opportunity employer. We are committed to fostering an inclusive workplace and welcome candidates from all backgrounds. All employment decisions are made without regard to race, color, religion, gender, sexual orientation, age, disability status, or any other characteristic protected by law.
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