Senior Director, Global Sales Development

Veracross Open · verified Sep 23, 2026

On-site Wakefield Full-time Director Sales Development

At a glance

Leadership Sales Development role at Veracross. Wakefield · full-time · $150,000–$210,000 OTE.

On-target earningsStated by Veracross

$150,000 – $210,000

On-target earnings for this role, in USD per year, as published in the posting. Base plus commission; the split is in the posting.

RoleSales Development

SeniorityDirector

LocationWakefield

WorkplaceOn-site

EmploymentFull-time

OTE$150,000–$210,000

PostedSep 21, 2026 · 2d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead SDR teams across NAM, EMEA, and APAC toward theater-level SQL targets
Convert inbound demand and create outbound pipeline while improving quality, speed, and funnel movement
Set outbound-first operating standards, including campaign-specific speed-to-lead service levels
Build SDR career paths, hire and develop talent, and address performance issues within set timelines
Give the CRO and CMO recurring views of SDR results, pipeline contribution, and funnel health

What you bring

At least five years in B2B SaaS revenue teams selling offerings with ACV above $20K
Three to five-plus years managing global SDR teams with six to eight or more direct reports
Direct ownership of full-funnel TOFU, MOFU, and BOFU conversion tracking for at least three years
Hands-on Salesforce reporting and dashboard experience, plus demonstrated use of AI tools to improve team efficiency
A record of building SDR teams, advancing at least two SDRs to AE-level roles, and presenting results to C-suite

Who this fits

You’ll suit a senior people leader who has built global SDR organizations, developed managers and representatives, and owned pipeline outcomes. This hybrid role requires in-person work at the Wakefield, Massachusetts headquarters several days per week. You’ll report to the Chief Revenue Officer and work across Sales, Marketing, Sales Operations, and Finance.

From the employer

Company Description:

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning.

Veracross is five product brands in one global tech company

Veracross SIS is a one-person, one-record school management platform
Magnus Health provides cloud-based Student Health Record (SHR) solutions
Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
Epraise incentivizes student well-being and connects teachers, students, and families.
Firefly provides an online learning space for students and teachers

Job Description:

Veracross is seeking a senior people leader to build, manage, and scale our global Sales Development function. As Sr. Director, Global Sales Development, you will report directly to the Chief Revenue Officer and be responsible for leading a global team of SDRs across NAM, EMEA, and APAC — coaching them to exceed targets, developing future sales talent, and building the culture and systems that drive consistent, high-quality pipeline. This is a hybrid role requiring in-person work at our Wakefield, MA headquarters several days per week.

Success in this role starts with the team. You will be accountable for the hiring, development, performance, and retention of a global SDR team — and for the SQL quality, pipeline volume, and funnel conversion that strong SDR leadership produces.

Responsibilities:

Lead and manage a global SDR team across NAM, EMEA, and APAC to consistently hit SQL quota targets by theater.

Own inbound conversion and outbound pipeline creation globally; partner with Sales, Marketing, and Finance to analyze conversion at every stage and drive pipeline quality and velocity.

Build and embed a proactive, outbound-first team culture across all theaters; establish, enforce, and continuously optimize speed-to-lead SLA defined by campaign type.

Define, own, and improve full-funnel conversion metrics (TOFU→MOFU→BOFU), with quarter-over-quarter improvement in pipeline health and conversion rates.

Build and execute an SDR-to-AE progression pathway; actively develop top talent, identify and manage underperformers within defined timelines, and maintain a strong recruiting capability to backfill and grow the team.

Deliver a standing reporting cadence to the CRO and CMO on SDR performance, pipeline contribution, funnel health, and forward-looking insights.

Surface insights on market trends, competitive dynamics, and unmet needs; bring proactive solutions to improve pipeline quality and velocity.

Work cross-functionally with Sales Operations and Finance to identify opportunities to decrease sales cycle length, increase sales velocity, and grow bookings.

Requirements

Minimum 5 years in a B2B SaaS revenue organization with ACV of $20K+.

3–5+ years managing a global SDR team of 6–8+ direct reports.

SDR team achieved 80%+ of SQL quota for at least 2 of the last 3 years under direct management.

Promoted at least 2 SDRs to Account Executive or equivalent over their tenure.

Fluent in Salesforce — 3–5+ years building and pulling reports and dashboards.

Demonstrated fluency in AI tools with a proactive approach to leveraging technology to enhance team performance, improve workflows, and drive efficiency.

Defines, tracks, and reports on full-funnel conversion metrics (TOFU→MOFU→BOFU) with 3+ years of direct ownership.

Experience in a revenue organization that scaled through $100M+ ARR.

Has presented SDR metrics and pipeline contribution to C-suite on at least a quarterly cadence for 1+ years.

Proven success hiring and ramping SDR teams from scratch — not just inheriting existing teams.

Track record building in-person/hybrid team culture.

Strong written and oral communication skills, including executive-level presentations.

Ability to thrive in a fast-paced, high-growth environment.

Benefits

3 weeks of vacation per year
14 paid holidays per year (including the week off between Christmas and New Year's Eve)
56 Hours of paid sick leave annually
Top tier benefits -

Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits

Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $150k to $210k OTE (annualized USD)

We value the power of an inclusive culture and a strong sense of belonging. Consideration and respect are the norm; and all team members are supported in reaching their full potential.