Brand Manager
At a glance
Mid-level Brand Marketing role at US Kraft Heinz. Freshwater · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead new product development from idea creation through business cases, P&L ownership, launch planning and post-launch review
- Build one-year and three-year brand strategies with the Senior Brand Manager and Category Development
- Take packaging renovation projects from initial brief through validation, rollout and changeover
- Plan launch marketing across media, point-of-sale materials and consumer promotions for your category portfolio
- Track brand results, generate consumer insights and coordinate budgets, forecasts and monthly A&P spending
What you bring
- You have strong, demonstrated experience in FMCG brand marketing
- You bring substantial project management experience across product development, packaging renovation and advertising
- You use data to make decisions, with IRI or Nielsen experience preferred
- You can lead cross-functional stakeholders while managing expectations
Who this fits
This suits a brand marketer who can manage product launches, packaging work, advertising and commercial budgets across Australia and New Zealand. You’ll work with Sales, Operations, Management, agencies and marketing partners in a fast-paced setting. The role is based in Melbourne with three office days and two remote days, and requires full working rights in Australia.
From the employer
Job Description
Brand Manager
Opportunity to grow your Marketing management career!
Flexible work arrangement – 3 days in office, 2 days remote
Location: Melbourne, Australia
Kickstart Your Marketing Career with Kraft Heinz!
Are you looking to grow your career in Marketing? Do you want to join a dynamic team with a proven track record of internal growth and career advancement opportunities? We have an exciting permanent opportunity for Brand Manager to join our Marketing team based out of Melbourne, Australia.
The Company
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
Key position responsibilities include, but not limited to:
Lead brand NPDs including idea generation, preparation of business plans, P&L management, go to market planning for both AU and NZ, and post launch audits
Work collaboratively with Senior Brand Manager and Category Development to develop strategy development including one and three-year plan
Lead portfolio packaging renovation projects from briefing to validation, implementation and changeover management
Develop and implement above the line and below the line activities for new product launches, including media campaigns, POS, and consumer promotion plans for assigned category portfolio
Develop impactful and breakthrough campaign creatives that resonate with the audience across ANZ
Liaise with agencies to develop & execute marketing & advertising campaigns
Monitor brand performance and develop consumer insights through research tools and reporting
Support annual budgeting, quarterly forecasting and manage monthly A&P spend
Communication and coordination across cross-functional teams including Sales, Operations and Management
About you:
Strong and proven experience in FMCG brand marketing
Strong project management experience on NPD, renovation and advertising
Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred)
Exceptional stakeholder management to lead cross-functional teams while also managing expectations
Problem solver who can think outside the box, with resiliency to bounce back from setbacks
Striving for excellence in a high-paced working environment
Eligibility to work in Australia – with full working rights
Benefits of working with us
Hybrid Working – Flexibility around when and where you work
Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package
Parental Leave – paid time off for both primary AND secondary caregivers
Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter
Great Place to Work certification in Australia and New Zealand
In House Training Programs
Corporate Discount Programs
Ready to make an Impact?
If you're passionate about Marketing, eager to learn, and enjoy working in a team environment, please submit your application soon. We will be reviewing applications on a rolling basis and reserve the right to close our job advertisements early.
Location(s)
Freshwater
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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