Equipment Sales Representative - General Construction
At a glance
Mid-level Account Executive role at Us Finning. 2 Locations · full-time · CA$90,000–CA$110,000 OTE.
Growth Roles summary, based on the employer's posting.
What you'll do
- Grow equipment sales across an assigned territory or customer group while meeting revenue, margin, and growth goals
- Find new prospects, increase spending within current accounts, and structure deals around customer economics
- Present Caterpillar's complete equipment range as customer solutions for the General Construction market
- Keep sales pipeline records, forecasts, and client information accurate in Finning systems
- Handle warranty, goodwill, and account problems promptly while building trusted customer relationships
What you bring
- At least two years in B2B sales with a record of meeting targets
- Background selling construction, heavy, or capital equipment is a strong advantage
- Working knowledge of General Construction, including compact equipment and building-related products
- Commercial judgment covering pricing, credit, financing, and deal design
Who this fits
This role suits an independent, competitive seller who can manage objections, complex sales cycles, customer data, and forecasts with discipline. You will work Monday through Friday in Surrey, British Columbia, representing Caterpillar equipment to General Construction customers. Success also requires collaboration across teams, strong relationship skills, and a commitment to safety and operational excellence.
From the employer
Company:
Finning CanadaNumber of Openings:
1Worker Type:
PermanentPosition Overview:
Location: Surrey, BC | Monday–Friday (5x2) | Full-Time, PermanentAre you motivated by targets, energized by competition, and driven to win? This role is built for sales professionals who take ownership of their territory, thrive on exceeding goals, and are relentless in the pursuit of growth.
As an Equipment Sales Representative, you will be on the front line of revenue generation, representing industry leading Caterpillar equipment to customers across the General Construction market. You will be trusted to uncover opportunities, outmaneuver competitors, and deliver solutions that create measurable results for both customers and the business.
This is a high Impact role where performance is visible, success is rewarded, and drive makes the difference.
Earning potential of $90,000-110,000+ which includes base plus targeted uncapped commission.
Job Description:
What You Will Do
Own and grow equipment sales within a defined geographic or customer market
Consistently achieve and exceed revenue, margin, and growth targets
Proactively hunt for new business opportunities and expand wallet share within existing accounts
Build competitive, strategic deal structures grounded in a strong understanding of customer economics
Develop deep, trusted relationships with customers, Caterpillar, and internal stakeholders
Maintain a strong, accurate sales pipeline and forecast new equipment sales against budget targets
Position and market the full Caterpillar product portfolio to deliver best in class customer solutions
Resolve customer issues quickly and confidently, including warranty, goodwill, and account concerns
Maintain disciplined, accurate client data using Finning sales systems
Represent the company with professionalism, integrity, and a strong results-oriented mindset
What Sets You Apart
Experience and Drive
Minimum 2 years of experience in a B2B sales role, with demonstrated success against targets
Competitive mindset with a proven desire to win business and outperform goals
Experience in construction, heavy equipment, or capital equipment sales is considered a strong asset
Skills and Attributes
Highly self‑motivated with the ability to work independently and take full ownership of results
Strong prioritization and time management skills in a fast‑paced, target‑driven environment
Confident, persuasive communicator with strong relationship building capability
Detail‑oriented and disciplined in managing pipelines, forecasts, and customer data
Resilient, adaptable, and comfortable navigating objections and complex sales cycles
Team oriented mindset with the ability to collaborate across functions to close deals
Knowledge and Business Acumen
Understanding of the General Construction market, including Compact Construction Equipment and Building Construction Products
Ability to quickly learn and leverage Caterpillar products, customer applications, and market trends
Commercial understanding of pricing, credit, financing, and deal structuring
Commitment to safety standards and operational excellence
At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.
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