Social Media Specialist
At a glance
Mid-level Social Media role at University Partners. Grandmarc at the Corner · full-time · no salary stated · we estimate $72,500–$111,000 across the United States.
University Partners has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Review social accounts run by onsite teams and give practical feedback on their content
- Coach property teams on stronger posts, audience interaction and consistent brand presentation
- Plan and create social content for Instagram, TikTok and other platforms, including reusable templates
- Spot student housing trends and support social promotion for events, campaigns and offers
- Track engagement results and recommend ways teams can improve their social content
What you bring
- You’re currently enrolled in college; marketing, communications or a related course of study is preferred
- You’ve managed a personal or business social account with an audience, or created formats such as Reels and Stories
- You understand social trends and platform practices, and can give useful feedback while working across teams
Who this fits
This role suits a college student who enjoys creating social content and helping other teams strengthen their online presence. You’ll work with the corporate marketing group and onsite property teams across multiple communities.
From the employer
About Us
We are a student housing company focused on creating vibrant, community-driven living experiences for college students. Our communities live online just as much as they do onsite, and we’re looking for a Social Media Intern to help bring our properties, events, and resident life to life across social platforms.
Position Overview
The Social Media Specialist will work closely with our corporate marketing team and onsite property teams to support, guide, and elevate social media content across multiple communities. This role is ideal for a college student who understands social media culture, trends, and content creation—and enjoys helping others improve their online presence.
Key Responsibilities
- Collaborate with onsite teams to review and provide feedback on their social media accounts
- Help guide onsite teams on best practices for content, engagement, and brand consistency
- Assist with content planning, ideation, and execution for platforms such as Instagram, TikTok, and others
- Identify trends, sounds, and content styles relevant to college students and student housing
- Create original content or templates that onsite teams can easily replicate
- Support campaign launches, events, and promotions through social media
- Monitor performance and engagement, and share insights or recommendations for improvement
- Qualifications
- Currently enrolled college student (marketing, communications, media, or related fields preferred but not required)
- Experience managing personal or business social media accounts with a following or creating content (Reels, TikToks, Stories, etc.)
- Strong understanding of social media trends, tone, and platform best practices
- Comfortable giving constructive feedback and working with multiple teams
- Creative, organized, and detail-oriented
- Strong communication skills and a collaborative mindset
Nice to Have
- Experience with Canva, Adobe tools, or video editing apps
- Previous internship or campus organization involvement related to marketing or social media
- Familiarity with analytics or social media insights
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