Social Media Specialist

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The UHealth Marketing and Communications Department at the University of Miami has an exciting opportunity for a Social Media Specialist to work at our Sylvester Comprehensive Cancer Center in Miami.

SUMMARY

This role helps advance Sylvester’s priorities through social media by strengthening its presence, expanding reach, and deepening engagement with patients, families, researchers, physicians, and the broader community. The role brings strategy, storytelling, and execution together to ensure Sylvester’s work and impact are consistently represented across social channels.

KEY RESPONSIBILITIES

Social Strategy & Channel Management

• Own Sylvester’s social media presence from strategy through execution, including publishing, community management, and the editorial calendar.
• Monitor channels and social conversations, respond to comments and questions, and escalate issues when appropriate.
• Conduct social listening to identify relevant conversations, trends, audience needs, and potential storytelling opportunities.
• Identify timely storytelling opportunities across research, clinical care, prevention, survivorship, and community outreach.

Content & Production

• Concept, shoot, and edit engaging social content, with a particular strength in mobile-first video and storytelling.
• Translate complex science, medicine, and patient stories into clear, compelling content for broad audiences.
• Manage and brief internal and external production resources, including photographers, videographers, designers, agencies, and other creative partners.
• Use AI and emerging tools to streamline ideation, production, editing, and other aspects of the creative process.
• Stay current on social platforms, trends, formats, and audience behaviors and bring new ideas to the work.

Influencer & Partnerships

• Support influencer and creator partnerships, including identifying talent, coordinating outreach, briefing, and managing logisti.
• Manage content approvals, deliverables, timelines and tracking metrics for partner content.
• Collaborate with team on social concepts and activations that extend current sports partnerships into meaningful, platform-native content.

Stakeholder Collaboration

• Serve as the social media point of contact for Sylvester leadership, physicians, researchers, and program teams.
• Partner with patients, survivors, families, and care teams to develop compelling stories, ensuring all content follows privacy, consent, and HIPAA requirements.
• Partner with communications, creative services, and agency teams on integrated campaigns.

Analytics & Optimization

• Track performance across Sylvester channels and campaigns; using data and audience insights to refine content, grow audiences, and increase engagement.
• Contribute to regular performance reviews and reporting with the Senior Manager.

Cross-Brand Support

• Support other UHealth and University of Miami brands as time permits and priorities require, including backup coverage during high-volume periods.

CORE COMPETENCIES

• Strong storytelling instinct and creative point of view.
• Takes ownership from idea through execution.
• Highly organized and able to manage multiple priorities and deadlines.
• Resourceful problem-solver who can find ways to get things done.
• Strong collaborator who can work across teams and with different types of partners.
• Sound judgment, particularly with sensitive or high-profile content.

TECHNICAL SKILLS

• Social publishing & management: Experience with social media management and publishing platforms, including scheduling, community management, and social listening.
• Social analytics: Experience using platform analytics and reporting tools to track engagement, reach, audience growth, and content performance.
• Mobile content creation: Strong proficiency capturing and editing video on mobile, including native Instagram editing tools and CapCut.
• Content & asset management: Experience working with digital asset management systems and organizing content for social use.
• Emerging tools: Willingness to learn and experiment with AI and other emerging tools that can improve content creation and workflow.

QUALIFICATIONS

• 2-3+ years of social media experience; healthcare or health-system related experience is a a plus
• Strong hands-on content creator with a portfolio demonstrating mobile-first video and social storytelling.
• Experience managing social channels end to end, including publishing, community management, social listening, and content planning.
• Strong writing skills and the ability to make complex topics clear, accessible, and engaging.
• Comfortable using social analytics and AI tools to improve content, workflow, and performance, with strong judgment about how and when to use them.
• Ability to work on-site as needed for shoots, events, and other in-person content opportunities, including occasional non-traditional hours.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.

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