Head of Demand Generation
Leadership Demand Generation role at Uncountable Inc.. New York City, NY · full-time · $100,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run campaigns from ad concepts and SEM through nurture and sales handoff
- Direct spend across LinkedIn, Google Ads, Bing, and industry publications
- Improve website visibility in search and answer-engine results
- Create ABM plans for enterprise R&D accounts in chemicals, materials science, and CPG
- Build dashboards for pipeline velocity, conversion rates, and multi-touch attribution
What you bring
- Background in B2B enterprise SaaS marketing, particularly demand generation or growth
- Familiarity with enterprise SaaS marketing practices
- Experience in an early-stage environment is preferred
- Ability to communicate with R&D directors and IT stakeholders, including explaining centralized data schemas to scientists
Who this fits
This role suits a self-directed marketing operator who wants to build demand generation and help expand the marketing function at a technology company. You'll work as an individual contributor, report to the CEO, and have broad control over acquisition programs. The position is hybrid in New York or London.
From the employer
Thank you for your interest in Uncountable!
Description
Uncountable is seeking an experienced marketing operator who is passionate about scaling demand generation and creating outsized leverage through modern marketing practices. Uncountable’s goal is to revolutionize industrial research and development. Help us build a best-in-class go to market motion to scale the company and our impact.
This is an individual contributor role that reports directly to our CEO and is an opportunity to help build out the marketing team and a fast-growing technology company.
Salary Range: $100K - $140K + Equity
Location: New York or London (Hybrid)
Responsibilities
You will have full autonomy to build a scalable, data-driven customer acquisition machine from the ground up.
Full-Cycle Campaign Ownership: Design and execute the entire lead lifecycle—from initial ad creative and SEM strategy to automated nurturing sequences and sales handoff.
Budget & ROI Accountability: Allocate spend across LinkedIn, Google Ads, Bing and industry publications
SEO & AEO: Work to improve our websites positioning in search and answer engine rankings.
Account-Based Marketing (ABM): Develop and execute account strategies to penetrate enterprise R&D organizations in chemicals, materials science, and CPG.
Data Analysis & Attribution: Build the dashboards that track pipeline velocity, conversion rates, and multi-touch attribution.
Preferred Qualifications
We hire for ability over experience. However, familiarity with best practices in enterprise SaaS companies is necessary for success.
SaaS Experience: B2B Enterprise SaaS marketing, specifically in demand gen or growth roles. Experience in an early-stage environment is highly preferred.
Technical or Scientific Fluency: Ability to speak the language of R&D directors and IT stakeholders. You must be unafraid to explain why a centralized data schema matters to a scientist.
Benefits
Competitive Salary and Equity
Health and Dental Insurance
401K with Employer Contribution