Head of Demand Generation (Remote, Europe)
At a glance
Director-level Demand Generation role at Easygenerator. Remote, Germany · full-time.
Pay not stated Demand Generation salary
growthroles summary, based on the employer's posting.
What you'll do
- Set priorities and roadmaps across paid, organic, web and conversion work to deliver marketing-sourced pipeline
- Shape website structure, messaging, user experience and landing pages, then improve conversion across the funnel
- Direct paid acquisition and budget use, while building SEO, GEO and intent-led content to grow pipeline
- Own pipeline goals and revenue measures, plan quarterly growth work and address funnel bottlenecks
- Lead paid, content, web and design teams, setting up repeatable processes and ways to test ideas
What you bring
- At least five years in digital growth for B2B SaaS, including two or more years leading a team
- A record of growing pipeline and managing a budget of at least €2M
- Strong paid growth, conversion optimization and SEO/GEO expertise
- Hands-on work with AI agents and agentic workflows, ideally including marketing automation systems you designed or shipped
Who this fits
This director-level role suits a commercially accountable growth leader who can guide multiple teams and work closely with product marketing, revenue and leadership. You’ll work remotely from Germany.
From the employer
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Core Responsibilities
Demand Engine & Pipeline
Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
Lead revenue-focused content aligned to buyer journey and enterprise sales.
Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
Own marketing-sourced pipeline targets and key revenue KPIs.
Build quarterly growth plans and improve funnel bottlenecks.
Team Leadership
Lead paid, content, web, and design teams.
Establish scalable processes and experimentation frameworks.
Partner closely with PMM, Revenue, and Leadership.
Qualifications
5+ years in B2B SaaS digital growth; 2+ years team leadership.
Proven pipeline growth and €2M+ budget ownership.
Strong expertise in paid, CRO, and SEO/GEO.
Editorial judgment, digital design understanding, and enterprise sales awareness.
Analytical and commercially driven.
Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Preferred
Experience in 20M–100M ARR SaaS.
International SaaS exposure.
Close collaboration with PMM and Commercial teams.
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