Head of Demand Generation (Remote, United Kingdom)

Easygenerator easygenerator.com Open · verified Sep 10, 2026

Remote UK Full-time Director Demand Generation

Leadership Demand Generation role at Easygenerator. Remote, United Kingdom · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own paid, organic, web, and conversion work to produce qualified pipeline and support near- and long-term growth
Turn growth goals into roadmaps, then manage marketing-sourced pipeline and revenue KPIs
Direct site messaging, UX, landing pages, CRO, and positioning with PMM
Manage paid budget allocation, attribution, SEO/GEO, and intent-led content growth
Lead paid, content, web, and design teams while building testing processes and partnering with Revenue and Leadership

What you bring

Bring at least five years in B2B SaaS digital growth and at least two years leading teams
Show pipeline growth and ownership of a €2M+ budget
Demonstrate strong capability in paid acquisition, CRO, and SEO/GEO
Use editorial judgment, digital design knowledge, and enterprise sales awareness
Have hands-on experience creating AI-agent or agentic workflows that automate marketing processes end to end

Who this fits

This suits an analytical, commercially accountable growth leader who can connect positioning, digital execution, and revenue outcomes. You’ll work remotely in the United Kingdom and lead paid, content, web, and design teams. International SaaS experience, work with PMM and commercial teams, and exposure to SaaS businesses between twenty million and one hundred million ARR are preferred.

From the employer

About Easygenerator

We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.

We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.

Role Summary

The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.

This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.

A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

Core Responsibilities

Demand Engine & Pipeline

Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion

Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth

Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design

Lead revenue-focused content aligned to buyer journey and enterprise sales.
Ensure digital design supports differentiation, clarity, and conversion.

Revenue & Analytics

Own marketing-sourced pipeline targets and key revenue KPIs.
Build quarterly growth plans and improve funnel bottlenecks.

Team Leadership

Lead paid, content, web, and design teams.
Establish scalable processes and experimentation frameworks.
Partner closely with PMM, Revenue, and Leadership.

Qualifications

5+ years in B2B SaaS digital growth; 2+ years team leadership.
Proven pipeline growth and €2M+ budget ownership.
Strong expertise in paid, CRO, and SEO/GEO.
Editorial judgment, digital design understanding, and enterprise sales awareness.
Analytical and commercially driven.
Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.

Preferred

Experience in 20M–100M ARR SaaS.
International SaaS exposure.
Close collaboration with PMM and Commercial teams.