RedNote Marketing Specialist

Think Academy US Open · verified Sep 10, 2026

San Jose Full-time Mid-level General Marketing

Mid-level General Marketing role at Think Academy US. San Jose · full-time · no salary stated · we estimate $123,000–$181,000.

Estimated pay

Think Academy US has not published a salary for this role. The figure below is our estimate, not theirs.

$123,000 – $181,000

What the middle half of mid-level general marketing roles in San Jose paid, among postings that did state a salary.

Worked out from 39 postings that stated pay, median $168,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll grow Think Academy's Xiaohongshu presence by testing content paths and attracting qualified leads
You'll manage topics, scripts, copy, visuals, and publishing to reach target parents with useful content
You'll connect Xiaohongshu ads with inquiries, leads, and sales outcomes, then improve the funnel
You'll study content and acquisition results, identify winning patterns, and build repeatable growth methods

What you bring

You have at least two years running Xiaohongshu accounts and owning their performance
You have hands-on Xiaohongshu advertising experience and understand paid media and acquisition basics
You bring education, tutoring, or edtech experience plus independent content-production ability
You communicate in English for daily work and hold CET-6 or above
You can work onsite in Beijing and travel to the US for three to four months initially

Who this fits

You'll suit this role if you enjoy turning content into acquisition, learning what parents need, and improving quickly from feedback. You'll work onsite in Beijing in a forty-hour-per-week contractor role, with possible conversion to full-time based on performance. The work involves an initial US travel period and collaboration across paid media and sales.

From the employer

Title: RedNote Content Growth Specialist (Math Education)

Location: Silicon Valley (On-site)

Compensation: $6000/month+Performance Bonus (up to 10% of base pay)

Employment Type: 40-hour/week Contractor, with the opportunity to convert to a full-time position based on performance.

About Us:

Think Academy is the North American math education brand under TAL, serving K–12 families across the US. In this role, you will directly work on understanding Chinese-speaking parents in the US, growing content channels, driving user acquisition, and improving conversion. This is not a traditional content role — you will be expected to help build and optimize the full content → acquisition → conversion funnel.

We are building something relatively rare: a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language content channels in the US market. If you are interested in international expansion, cross-border business, overseas growth, or Growth Marketing, this is an opportunity to work directly on a US market growth initiative and help build a new acquisition model from the ground up.

We are not looking for someone who simply knows how to post on Xiaohongshu. We are looking for someone who knows how to turn content into user acquisition.

Key Responsibilities: 1. Drive User Acquisition through Xiaohongshu
Own the growth of Think Academy’s Xiaohongshu channel, with a focus on acquiring qualified users and generating leads. Continuously test different content directions and optimize channel performance.
2. Create High-Quality Content
Own the full content process, including topic selection, scripting, copywriting, visual content, and publishing. Create content that combines user value, platform appeal, and brand/product relevance, with the goal of attracting the right target parents — not simply maximizing traffic.
3. Connect Content with Paid Growth & Conversion
Understand Xiaohongshu advertising and basic marketing funnels. Focus on the full journey from content → inquiry → lead → conversion, using advertising and conversion data to continuously improve content and acquisition efficiency, while collaborating with the paid media and sales teams.
4. Analyze, Iterate, and Scale
Track content, traffic, and acquisition performance. Identify what works, why it works, and how to scale it, continuously improving the content strategy and building repeatable user acquisition methods. Qualifications: Must-Have

2+ years of Xiaohongshu operations experience, with experience independently managing an account and being accountable for content performance;
Hands-on experience with Xiaohongshu paid advertising, with a solid understanding of paid media and user acquisition fundamentals;
Experience in education, tutoring, or education technology;
Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production;
Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results;
CET-6 or above, with the ability to communicate in English in day-to-day work;
Willingness to work onsite in Beijing;
Willingness to travel to the US for 3–4 months during the initial stage of the role.

Nice to Have

Strong research skills and the ability to quickly understand and synthesize complex topics;
Strong user insight and understanding of parents’ needs and decision-making;
Experience using AI tools to improve content production efficiency;
Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.

Compensation & Growth

Base Pay: $6000/month
Performance Bonus: Up to 10% of base compensation
Bonus will be evaluated based on content performance, audience reach, qualified inquiries, and relevant business outcomes.
High-performing candidates who consistently demonstrate ownership and deliver strong results will have the opportunity to transition into a full-time role.
What You’ll Gain:
- US Market Experience: Work directly on content acquisition and growth targeting Chinese-speaking families in the US;
- End-to-End Growth Experience: Gain hands-on experience across content, paid acquisition, lead generation, and conversion;
- Global Growth Experience: Help build a 0-to-1 overseas Chinese-language acquisition model and develop experience in international and cross-border growth.

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.