growthroles

Wireline Vertical Marketing Specialist (Routing / Switching, Security)

Altera Open · verified Sep 18, 2026
San Jose Full-time Mid-level General Marketing

Mid-level General Marketing role at Altera. San Jose · full-time · no salary stated · we estimate $123,000–$181,000.

Estimated pay

Altera has not published a salary for this role. The figure below is our estimate, not theirs.

$123,000 – $181,000
What the middle half of mid-level general marketing roles in San Jose paid, among postings that did state a salary.
Worked out from 39 postings that stated pay, median $168,000. Last updated Mar 10, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Research customers and segments, uncover opportunities, and keep pipeline, design-win, and market-share reporting current
  • Give sales account research, customer profiles, follow-up support, and help develop market-sizing models
  • Create enablement materials, competitive reviews, presentations, and market summaries while maintaining the content library
  • Support customer meetings, briefings, and trade shows, then capture feedback and route requests internally
  • Move launches, demand campaigns, and digital marketing forward with Sales, Engineering, and Product Marketing

What you bring

  • A bachelor's degree in business, marketing, engineering, communications, or a related discipline
  • At least two years in business development, inside sales, sales operations, marketing, or a similar commercial role
  • Skill in investigating markets and customers and turning results into clear, practical summaries
  • Strong writing and speaking skills, with the ability to manage work across several teams and projects
  • Comfort using Excel, PowerPoint, CRM systems, and other standard business tools

Who this fits

You’ll suit a commercially minded marketer who is curious about semiconductors and can coordinate work across many moving parts. The role offers technology training and works closely with senior vertical marketing managers, Sales, Field Applications Engineers, and Product Planning. It is based in San Jose on the United States Shift 1 schedule, and applicants must qualify for any required U.S. export authorizations.

From the employer

Job Details:

Job Description:

Altera is the standalone FPGA business whose FPGAs and SoC FPGAs empower equipment makers to build differentiated networking and security platforms: routers, switches, firewalls, and security appliances deployed across carrier and data center infrastructure.

We are looking for a Wireline Vertical Marketing Specialist to support marketing and business development for Altera's FPGA portfolio in Routing/Switching and Security. This is a role for someone with 2+ years of business development, sales, or marketing experience who wants to grow into a vertical marketing career in semiconductors.

You will work alongside a senior Wireline Vertical Marketing Managers and partner daily with Sales, Field Applications Engineers, and Product Planning. We will teach you the technology - what you bring is commercial instinct, curiosity, and the ability to get things done across a lot of moving parts.

Key Responsibilities

Business Development and Pipeline

  • Research target customers and market segments, and help identify new opportunities for Altera's Routing/Switching and Security solutions

  • Track design wins, pipeline, and market share data, and keep segment reporting current

  • Support the sales team with account research, customer profiles, and opportunity follow-up

  • Help build and maintain market sizing models under the guidance of senior team members

Marketing Content and Enablement

  • Draft and maintain sales enablement collateral, solution briefs, presentations, and customer-facing materials

  • Assemble competitive comparisons and market landscape summaries

  • Coordinate content reviews across Marketing, Engineering, and Product Planning

  • Keep the Wireline content library organized and current

Customer and Field Support

  • Support customer meetings, briefings, and trade shows, including logistics, follow-up, and note capture

  • Gather customer and field feedback and route it to the right internal owners

  • Help respond to sales requests for information and collateral

Cross-Functional Coordination

  • Work across Sales, Engineering, and Product Marketing to move projects forward

  • Support product launch activities, demand generation campaigns, and digital marketing for the Wireline vertical

The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. We also offer incentive opportunities that reward employees based on individual and company performance.

$118.9K - $172.2K USD

We use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.

Qualifications:

Minimum Qualifications

  • Bachelor's Degree in Business, Marketing, Engineering, Communications, or a related field

  • 2+ years of experience in business development, inside sales, sales operations, marketing, or a comparable commercial role

  • Demonstrated ability to research markets and customers and turn findings into clear, usable summaries

  • Strong written and verbal communication skills

  • Comfortable working across multiple teams and managing several projects at once

  • Proficiency with standard business tools (Excel, PowerPoint, CRM systems)

Preferred Qualifications

  • Familiarity with Ethernet protocol basics (MAC/PHY/PCS, link rates such as 100GE and 400GE)

  • Familiarity with networking fundamentals (routing, switching, packet processing, the OSI model)

  • Familiarity with FPGA basics and where programmable logic is used in networking systems

  • Familiarity with network security concepts (encryption, firewalls, MACsec, IPsec)

  • Exposure to the semiconductor, networking equipment, or telecom industry

  • Experience with Salesforce or a similar CRM

  • Experience with market sizing, TAM/SAM analysis, or competitive research

  • Coursework or certifications in networking (for example CCNA or Network+)

Job Type:

Regular

Shift:

Shift 1 (United States of America)

Primary Location:

San Jose, California, United States

Additional Locations:

Posting Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

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