Community & Brand Activation Manager

Therabody Open · verified Sep 10, 2026

Seoul Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Therabody. Seoul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run Korea-focused integrated marketing plans with internal stakeholders
Study Korean consumers, online communities, social discussion, and platform shifts to guide strategy
Develop partnerships across running, HYROX, golf, strength training, wellness, outdoor, and active lifestyle groups
Deliver content, social campaigns, run clubs, recovery sessions, sports events, and other activations
Track budgets, timelines, and campaign results across media, e-commerce, events, and partnerships

What you bring

Bring at least five years in brand, community, content, or digital marketing
Have planned and delivered integrated marketing campaigns
Show experience with influencers, creators, communities, and outside partners
Use strong project management, budgeting, and analytical skills to improve performance
Understand Korean digital culture and consumer behavior, and communicate comfortably in business English

Who this fits

You’ll fit a Seoul-based role focused on Korean consumers, sports and wellness communities, and both online and offline brand experiences. An active lifestyle and genuine connection to relevant communities matter here. The role suits someone comfortable coordinating stakeholders, partners, content, events, performance marketing, and e-commerce.

From the employer

Who We Are:

Therabody® is the wellness tech leader with a mission to inspire and enable everybody to feel, perform and look their best. Therabody’s product ecosystem includes category-creating innovations in wellness, performance and beauty products, proprietary software and digital content. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things and the TIME Best Inventions 2025 award.

We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.

Position Overview

Develop and execute integrated marketing strategies in collaboration with key stakeholders to drive brand awareness, consumer engagement, and business growth in Korea. Build strategic partnerships within sports and wellness communities, connect digital content with online and offline brand experiences, and translate community engagement into measurable business outcomes through social media, performance marketing, and e-commerce

Key Responsibilities

Integrated Marketing, Community & Brand Activation

· Develop and manage integrated marketing (IMC) strategies and execution plans in collaboration with key stakeholders, adapting initiatives to market trends and consumer insights.

· Analyze Korean consumer behavior, online communities, social conversations, and platform trends to shape marketing and community strategies.

· Identify and build long-term partnerships with influencers, celebrities, creators, community leaders, and strategic partners across running, HYROX, golf, strength training, wellness, outdoor, and active lifestyle communities.

· Plan and manage partnership programs including product seeding, paid collaborations, sponsorships, and co-marketing campaigns.

· Create and execute digital content, social campaigns, Therabody Run Clubs, recovery sessions, sports events, and other brand activations to expand consumer touchpoints across online and offline channels.

· Connect digital content with offline brand experiences, extending engagement through social media, performance marketing, and e-commerce to drive brand awareness, customer engagement, conversion, and business growth.

· Manage timelines, budgets, and resources for content production, paid media, product seeding, sampling, events, sponsorships, and partnership activities.

· Measure and optimize campaign, community, and partnership performance by analyzing reach, engagement, traffic, conversion, and business impact to continuously improve marketing effectiveness.

Qualifications

5+ years of experience in brand, community, content, or digital marketing.

Experience planning and executing integrated marketing (IMC) campaigns.

Experience working with influencers, creators, communities, and external partners.

Experience managing digital content, community programs, brand activations, or events.

Strong project management, budgeting, and data-driven analytical skills.

Strong understanding of Korean consumer behavior, digital culture, and social media trends.

Passion for sports and wellness, with an active lifestyle and genuine understanding of relevant communities.

Comfortable communicating in English in a business environment.

Preferred Qualifications

Experience working with sports, fitness, wellness, or outdoor brands.

Active participation in or strong networks within running, HYROX, golf, or other active lifestyle communities.

Experience managing personal social media channels or creating digital content.

Experience as an influencer, creator, or community leader.

Experience collaborating with global or cross-functional teams.