Social Media Producer
At a glance
Mid-level Social Media role at The Vita Coco Company. New York · $110,000–$120,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set Vita Coco’s social direction, run its publishing calendar and shape the look of the Instagram feed
- Drive social shoots from the initial idea through delivery, coordinating creative teams and production partners
- Keep the social team’s work on schedule and brief creators, photographers, videographers and editors
- Coordinate with Brand and Creative on campaigns, then guide confirmed partnerships and social-first activations
- Choose channel goals, monitor results and collaborate on campaign plans and performance updates
What you bring
- At least seven years working in social content or creative production
- A strong visual sensibility and a record of making social-first content
- Project coordination skills that cover budgets and schedules
- Confidence directing creative collaborators and freelance talent
Who this fits
This role suits an experienced social producer who can shape creative work and keep multiple people and timelines moving. The position is based in New York.
From the employer
Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.
As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.
We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.
Our Values:
- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally
IN A NUTSHELL, YOU’LL BE RESPONSIBLE FOR:
• Project manage the social team’s priorities and timelines.
• Own the Social Strategy for Vita Coco, soup to nuts!
• Own the social calendar and Instagram feed aesthetic.
• Lead creative-led (high-fi) social shoots from concept to delivery.
• Liaise with Brand and Creative teams on campaigns and launches.
• Work with content specialist and creative team to brief and manage creators, photographers, videographers, editors and production partners.
• Serve as the social team’s point person for partnerships once confirmed/ongoing.
• Advise on talent marketing – creators, unicorns, etc
• Advise/run point on social-first partnerships – capsules, stunts, etc
• Set channel strategies and KPIs, and track performance.
• Partner with the Content Marketing Strategist on campaign plans and reporting.
• Challenge and Opportunity: Nail LinkedIn
• Appear in and think of content ideas, always!
WHAT YOU’LL BRING:
Must-Haves
• 7+ years in social content or creative production.
• A strong aesthetic eye and a track record of social-first content.
• Excellent project management, including budgets and timelines.
• Confidence briefing and managing creatives and freelancers.
Nice-to-Haves
• A strong network of creative collaborators.
• Experience with paid social or UGC content.
• Experience in beverage, CPG or lifestyle brands.
KEY COMPETENCIES:
• Organized
• Aesthetic eye
• Collaborative
• Ownership
• Calm under pressure
• Creative!
• Leader
This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
US Pay Range$110,000—$120,000 USDA NOTE FROM US
We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.
Social Media work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Social Media$110k+
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