Brand Manager for a Chocolate Brand
At a glance
Manager-level Brand Marketing role at The Hershey Company. Mexico City.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set annual and three-year plans for the brand, guiding its near- and medium-term direction in Mexico
- Manage the brand’s P&L across revenue, margin, DME and SGA, tracking results and making adjustments to reach growth goals
- Shape the range, remove or refine SKUs, set pricing and price-pack choices, and steer new product development
- Build communication plans spanning media, digital, shopper and experiential channels, then coordinate delivery with Sales, Finance and Supply Chain
- Hire and develop direct reports, and prepare business cases and leadership or customer presentations
What you bring
- At least five years of experience, with six to eight or more years in progressive FMCG marketing preferred
- A bachelor’s degree in marketing, business administration, economics or a related area
- Experience with brand strategy, business planning and P&L responsibility, plus innovation, portfolio, pricing and revenue growth work
- Previous experience leading and developing team members, alongside cross-functional and agency leadership
Who this fits
This role suits a brand marketer ready to own strategy, commercial performance and a team for a chocolate brand in Mexico. Advanced English proficiency is required. The listing places the role in Guadalajara, Jalisco.
From the employer
Brand Manager for a Chocolate Brand
Location: Guadalajara, Jalisco
Language: Advanced English Proficiency
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How will you fit in the big picture?
This role owns the short- and mid-term strategy, business performance, and full brand agenda for a chocolate brand in Mexico, one of the category's largest revenue and volume drivers.You will lead brand growth through positioning, portfolio and price-pack architecture, innovation, communications, and P&L ownership while developing a high-performing team. As a key partner to Sales, Finance, and Supply Chain, you will help shape the future of a leading chocolate brand in Mexico.
What will you do?
• Lead the annual and 3-year brand strategy and business plans for a chocolate brand in Mexico.
• Own the P&L for a chocolate brand in Mexico, including revenue, margin, DME, and SGA performance.
• Drive portfolio strategy, SKU optimization, pricing, and price-pack architecture across channels.
• Lead innovation pipeline development and stage-gate governance, ensuring portfolio roles are aligned to business priorities.
• Develop integrated communication strategies across media, digital, shopper, and experiential channels.
• Partner closely with Sales, Finance, and Supply Chain to deliver business goals and commercial execution.
• Build compelling business cases and executive-ready narratives for leadership reviews and customer presentations.
• Hire, coach, and develop direct reports, fostering capability growth through the Must-Win-Battle framework.
• Monitor business performance, identify opportunities, and implement corrective actions to achieve growth targets.
Minimum Requirements
Experience
• 6-8+ years of progressive FMCG marketing experience preferred.
• Experience leading brand strategy, business planning, and P&L management.
• Demonstrated success in innovation development, portfolio management, pricing, and revenue growth management.
• Prior people leadership experience managing and developing team members.
• Strong cross-functional leadership and agency management experience.
Education
• Bachelor’s degree required in Marketing, Business Administration, Economics, or a related field.
• MBA preferred.
Minimum Education & Requirements
5+ years
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