Portfolio Brand Leader Chocolate (m/f/d) fixed-term for 12 month
Mars (External) Open · verified Oct 21, 2026 At a glance
Mid-level Brand Marketing role at Mars (External). DEU-Baveria-Unterhaching · full-time · no salary stated · we estimate €67,375–€95,156 across Germany.
Mars (External) has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set Snickers brand direction across DACH and adapt global and regional plans for local business needs
- Build campaigns and consumer activations, then carry them through to launch
- Lead innovation and product introductions from early ideas through execution, while shaping the portfolio
- Use market, consumer and performance data to spot opportunities and decide what to do next
- Coordinate with Sales, Media, Supply Chain, CMI, SRM and regional teams on planning and marketing investment
What you bring
- Several years in FMCG brand marketing, with a record of delivering brand plans, campaigns and innovation launches
- Fluent professional communication in both German and English
- A bachelor's degree in business, marketing, economics or a related area
- Strong analytical judgment, using data and consumer insight to guide decisions
Who this fits
This role suits a mid-career brand marketer comfortable influencing varied teams and managing several projects at once. It is a full-time, twelve-month fixed-term position based in Unterhaching, Germany, with hybrid work.
From the employer
Job Description:
Love building brands that connect with consumers and drive business growth? Join us for a 12-month fixed-term contract and help shape the future of the Snickers portfolio across the DACH market. In this role, you'll bring global brand strategies to life locally, lead exciting campaigns and innovations, and collaborate with cross-functional teams to unlock growth opportunities and create meaningful consumer experiences.
What would be your key responsibilities?
- Drive the Snickers brand strategy and growth agenda across the DACH market
- Adapt and activate global and regional brand plans to deliver local business impact
- Develop and execute engaging marketing campaigns and consumer activation initiatives
- Partner closely with Sales, Media, Supply Chain, CMI, SRM, and regional teams to deliver growth
- Identify opportunities through market, consumer, and performance insights and translate them into action
- Lead innovation projects and product launches from idea to execution
- Shape and optimize the product portfolio to meet consumer and business needs
- Ensure strong stakeholder alignment and contribute to key business planning processes
- Manage marketing investments effectively to maximize impact and business performance
- Represent DACH in regional and global brand communities and share best practices across markets
What are we looking for?
- Several years of experience in Brand Marketing within FMCG
- Strong track record of developing and executing brand strategies, campaigns, and innovation launches
- A consumer-first mindset with the ability to turn insights into action
- Experience working in cross-functional teams and influencing diverse stakeholders
- Strong analytical skills and confidence using data to drive business decisions
- Ability to manage multiple projects in a dynamic, fast-paced environment
- Excellent communication skills in both German and English
- Bachelor's degree in Business, Marketing, Economics, or a related field
- Customer Marketing experience is a plus
What can you expect from Mars?
- Work with over diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus
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