Regional Creative Lead, NA, EMEA & LATAM
Senior Creative role at thatgamecompany. Remote, United States · full-time · $41,000–$151,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Work with regional marketing leads to align creative with strategy and key moments across NA, EMEA and LATAM
- Take integrated campaign ideas from audience insight through delivery across all three regions
- Set Sky’s local creative direction, guiding internal teams and agency partners toward consistent quality
- Adapt Sky’s brand identity to each region’s culture, language and context
- Make graphics, short-form video, social and event assets, often using in-game footage
What you bring
- Bring at least ten years of creative experience across design, video and social content, plus a versatile portfolio
- Have a record of setting creative vision and improving work across internal teams and agency partners
- Communicate clearly across time zones and present creative thinking to senior stakeholders
- Create culturally relevant work across multiple markets and produce live-event or experiential assets
- Manage several regions, partners and workstreams while protecting brand consistency and social effectiveness
Who this fits
This suits a senior creative who can direct others while also producing finished work, balancing one brand across distinct regional cultures. You’ll work remotely from NA, EMEA or LATAM and collaborate across global, regional and external teams. You must be authorized to work for any employer in the United States; the company cannot sponsor or take over employment visa sponsorship.
From the employer
Regional Creative Lead, NA, EMEA & LATAM
Location: Remote in NA, EMEA, LATAM
About the role
Sky: Children of the Light is one of the most-played and most-loved games in the world, known for its art, music and emotional depth. This is a rare opportunity to shape Sky's creative presence across three regions: North America, EMEA and LATAM. Working hand in hand with our regional marketing leads, you'll shape how Sky shows up in our marketing across very different cultures, reaching millions of players.
You'll be a creative director and a hands-on maker in equal measure. You'll lead creative concepts from insight through to execution, direct the work of our agency partners and internal teams, and produce work yourself across graphics, video and event assets. Above all, you'll make sure everything feels unmistakably like Sky while resonating locally in each region, holding one global brand together across three culturally distinct regions and their individual markets.
What you'll do
Partner closely with regional marketing leads across EMEA, LATAM and NA to ensure creative work supports each region’s strategy and delivers against its key moments.
Lead integrated campaign concepts from insight through execution across all three regions.
Own Sky's creative direction and quality bar in-region, guiding internal teams and external agency partners and building the standards they all work from.
Translate Sky's brand positioning into a consistent creative identity that adapts to each region's culture, language and context, in partnership with global brand, global creative and regional marketing.
Produce high-quality creative yourself across graphics, short-form video, social and event assets, often using in-game footage to create work that is beautiful, effective and efficient to produce.
Shape creative concepts and briefs for creator agencies, ensuring creator work feels authentic to the talent while remaining unmistakably Sky.
Present creative work to senior leadership and articulate the thinking behind it.
What you'll bring
10+ years in creative roles spanning design, video and social-first content, with a strong, versatile portfolio and the hands-on skills to take work from concept to finished asset yourself.
Proven experience setting creative vision and raising the quality bar across internal teams and multiple agency partners, ensuring cohesive, on-brand execution.
A strong cross-functional collaborator and communicator, able to build trusted relationships and present work to senior stakeholders across global brand, global creative, regional marketing and external partners, working across time zones. This is critical to the role.
Experience creating culturally relevant work across multiple regions or markets, with a feel for what stays global and what must be local.
Experience producing creative for live events and experiential activations.
Exceptionally organized, able to manage multiple regions, partners and workstreams at once without dropping quality.
A sharp eye for brand consistency, and a feel for what performs on social and with creators, not just what looks good in isolation.
Nice to have
Experience creating for games, entertainment, or culturally-driven consumer brands.
Motion design, or in-game capture and editing skills.
Experience producing creative for live events and experiential activations.
Working knowledge of a second language relevant to our regions, such as French or Spanish.
What success looks like in Year 1
A clear, consistent creative identity applied across NA, EMEA and LATAM, adapted to each region.
Agency partners and internal teams producing work to a high, on-brand standard under your direction.
A strong body of creative work that supports major moments and always-on marketing across regions, delivered efficiently and consistently.
We look forward to meeting you!
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this position is $41,000 USD to $151,000 USD annually and will be paid in your local currency. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices.
Our base pay is benchmarked against regional market and industry data and is adjusted to reflect the cost of living in your specific geographic area.
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