Manager, Performance Creative Strategy

HelloFresh Open · verified Aug 22, 2026

New York Manager Creative

Mid-level Creative role at HelloFresh. New York · $101,430–$117,300 base.

SalaryStated by HelloFresh

$101,430 – $117,300

Base salary for this role, in USD per year, as published in the posting.

This role, from HelloFreshOur estimate for the market: $87,500–$138,600

In line with the market median of $109,365 for mid-level creative roles in New York.

Worked out from 21 postings that stated pay, median $109,365. Last updated Aug 22, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build paid-channel creative briefs with growth and GM partners to improve conversion
Set testing plans, identify new opportunities, and commission static and video assets
Use performance data to refine creative and guide teams toward stronger-converting work
Review asset results and share recommendations with marketing leaders and creative partners
Coordinate with brand, creative, product marketing, and growth teams while protecting brand standards

What you bring

Bring a bachelor's degree in advertising, business, marketing, communications, or an equivalent field
Offer five to seven years in creative strategy or marketing, preferably in a startup with high-volume output
Show experience writing creative briefs and giving thoughtful feedback on marketing materials
Know paid social and growth marketing, with experience delivering campaigns from planning through completion
Communicate exceptionally well in writing and conversation

Who this fits

You’ll thrive if you take ownership from start to finish, stay effective in a fast-moving environment, and use detail and data to solve unclear problems. The role suits someone comfortable working across marketing, product, engineering, data, brand, and creative teams. It is based in New York.

From the employer

HelloFresh is seeking an entrepreneurial, strategic, and analytical Creative Strategy Manager to join our Performance and Innovation Team. This role reports to the Head of Creative Production and will partner closely with the Brand Creative team and Growth Marketing teams.

Our Performance Innovation team is an entrepreneurial creative studio focused on delivering a high output of creative assets for our growth partners. You will need to love working in a fast paced environment and enjoy finding creative solutions to drive performance across paid digital channels including Meta, TikTok, YouTube, Google etc.

You will be responsible for working collaboratively with the growth team and the creative performance innovation team to build end-to-end strategy, testing, and creative management to drive results. The ideal candidate will be ready to react to growth briefs by applying data-driven insights and creative solutions for channels, collaborate with the creative team on static + video concepts, ensure brand guidelines are adhered to throughout creative production. You’ll be able to quickly react to data and guide the creative team on producing more conversion driving assets.

You will …

Partner with Growth teams and GM teams to build strategic creative briefs that drive conversions on paid channels
Bring learnings and insights to every project to ensure we are delivering best in class creative
Identify key creative testing opportunities and brief in assets that align with testing goals
Have a deep understanding of what performs and what does not, and an ongoing push to unlock new growth via paid channels in partnership with product marketing and growth marketing.
Collaborate closely with the creative team to develop high-quality, compelling content that drives user engagement, conversion, and measurable results
Monitor and analyze the performance of Performance and Innovation assets, using data-driven to identify areas for optimization and improvement
Share performance insights and next steps regularly with marketing leadership and creative partners
Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
Stay informed about industry trends, platform updates, and emerging technologies to incorporate innovative techniques that enhance campaign performance

You are…

Someone with a contagious “can-do” attitude that thrives in fast-paced environments
Passionate about owning projects from start to finish
Comfortable leading through ambiguity and digging into the details to solve
Exceptional with communication skills, both written and verbal
Fluent in paid social media channels and growth marketing

At a minimum, you have...

Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent required
5-7 years of creative strategy / marketing experience ideally at a start-up; specifically, on a team that handles high volume of output, and drives results for a fast growing business
Experience writing creative briefs and providing thoughtful feedback for marketing assets
Excellent interpersonal, verbal and written communication skills
Experience in planning and executing marketing campaigns from start to finish

You'll get...

Competitive Salary & 401k company match that vests immediately upon participation
Flexible Spending Account (FSA)
Pre-tax commuter benefits
Generous parental leave of 16 weeks, PTO, and Holidays
$0 monthly premium and other flexible health plans effective first day of employment
85% discount on your subscription to HelloFresh (as well as other product initiatives)
15% discount on friends & family meal kit subscriptions
In-office snacks, weekly catered lunches, and fun events
Company-sponsored outings & Employee Resource Groups
Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range$101,430—$117,300 USD