Sr. APAC Marketing Specialist
At a glance
Senior General Marketing role at TE Connectivity. #.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan, launch and assess marketing campaigns across APAC channels and countries
- Run the region’s paid search and media activity, from planning through execution
- Build APAC marketing content such as solution guides, videos, landing pages, social posts and emails
- Organize regional trade shows, webinars, media roundtables, conferences and customer activities
- Review campaign results for trends and insights, then use them to improve future marketing
What you bring
- A bachelor’s degree or higher in marketing, business or a related area
- At least seven years in marketing at a B2B or technology company
- Strong written and spoken English and Chinese
- Hands-on background developing digital campaigns and planning and delivering events
Who this fits
This role suits a senior marketer who can lead projects through timely delivery and collaborate with sales, product managers, engineers and channel partners. You’ll work on APAC marketing across countries and coordinate with teams in a large, matrixed organization.
From the employer
We are seeking a passionate, experienced and self-motivated Marketing Analyst to join our Digital Data Networks (DDN) marketing team and own our digital initiatives, campaigns, and events. The Marketing Analyst will play a crucial role in our APAC region to develop and execute global and local marketing strategies. We expect this person to have a high sense of ownership as well as to be highly proactive and collaborative to work with cross-functional teams to drive successful results from marketing activities in APAC.
Key Responsibilities:
• Campaign Planning & Management: Own planning, execution, and analysis of marketing campaigns across channels & countries in APAC
• Digital Promotions: Own paid search & media plans and execution in APAC
• Content Creation: Utilize global and local resources to develop engaging content for various marketing purposes in APAC, including solution guides, videos, landing pages, social content, emails, and more.
• Event Marketing: Plan and organize events & customer activities in APAC, including trade shows, webinars, media roundtables and conferences
• Data Analysis & Reporting: Analyze marketing data to measure campaign performance, identify trends, and provide actionable insights to optimize future marketing efforts.
• Collaboration: Partner with sales, PMs, engineers and channel partners to ensure cohesive and effective marketing strategies.
What your background should look like:
• Bachelor’s Degree or above in Marketing or Business-related areas
• 7+ years of marketing experience in a B2B or technology company
• Exceptional written and verbal communication abilities in both English & Chinese
• Demonstrated ability to lead and drive projects to completion with on-time delivery
• Experience and knowledge in digital campaign development/management
• In-depth knowledge and experience with event planning and execution
• A proactive and creative problem solver, with great capability and willingness to challenge the status quo
• Highly adaptive and flexible to self-motivate in a fast-paced business environment and build strong networks in a large, matrix organization
• Strong collaboration and influential skills
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