Senior Product Marketing Manager

dbil Open · verified Sep 18, 2026

בני ברק Senior General Marketing

Senior General Marketing role at dbil. בני ברק.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own go-to-market planning, execution, measurement, and improvement for the solution portfolio
You'll align product, sales, marketing, and customer success around priorities and consistent messaging
You'll equip sellers with playbooks, decks, objection responses, case studies, onboarding, and field support
You'll use market and customer insight to shape packaging, pricing, demand programs, and adoption
You'll track conversion, usage, retention, and revenue, then address gaps against targets

What you bring

You bring at least six years in B2B product marketing, go-to-market, or product management
You've taken B2B products or solutions from strategy through measurable commercial outcomes across several initiatives
You can build value propositions, positioning, messaging, segmentation, and sales enablement
You've managed budgets, timelines, deliverables, and business objectives while understanding funnel economics
You communicate in native-level or very strong English

Who this fits

You'll suit a commercially minded operator who can lead across teams without direct authority, build trust, and manage many priorities at once. The role is based in Bnei Brak and serves the Israeli market, with Israeli SMB or B2B marketing experience noted as an advantage. Background in business information, finance, credit, risk, or data, plus experience with advanced AI tools, would also be advantageous.

From the employer

Senior Product Marketing Manager

Dun & Bradstreet, the leading business information company in Israel and worldwide, is looking for an experienced Product Marketing Manager to lead our B2B solutions in Israel, from strategy to hands-on execution.

The role sits at the intersection of Product, Sales, Marketing, and Customer Success, connecting them all around a single strategy, clear priorities, and consistent messaging across the portfolio. You will sharpen the positioning, messaging, and market visibility of each solution, with full ownership of planning, execution, timelines, and budget, and above all of results: sales, growth, and revenue in the Israeli market.

Responsibilities

Own the GTM for our solutions end to end: strategy, execution, measurement, and optimization, including making sure all partners deliver on their commitments and timelines.
Lead cross-functional teams and rally stakeholders across the organization, including without direct managerial authority.
Work closely with the product team on product design, packaging, and pricing, and bring market and customer insights into the work plans.
Run market, competitor, and trend research to identify adoption barriers and business or regulatory shifts ahead of time.
Build a complete Sales Enablement toolkit: playbooks, decks, sales materials, objection handling, case studies, and onboarding, while supporting the sales team in the field with demos and customer meetings.
Drive demand generation together with the marketing team: campaigns, professional content, and customer stories.
Own the pipeline KPIs: conversion, adoption, usage, retention, and revenue, and continuously close gaps against targets.

Requirements

At least 6 years of B2B experience in Product Marketing, GTM, or Product Management roles.
Proven track record leading GTM for B2B products or solutions across multiple initiatives, from strategy through measurable business results.
Hands on experience building value propositions, positioning, messaging, segmentation, and sales enablement.
Experience managing budgets, timelines, deliverables, and business goals.
Deep commercial understanding of the sales funnel: pipeline, conversion, adoption, retention, and growth engines.
Experience marketing to the Israeli SMB market - an advantage.
Experience marketing B2B solutions in the Israeli market - a significant advantage.
Background in business information, finance, credit, risk management, or data - a significant advantage.
Experience working with advanced AI tools - a significant advantage.
Native or very strong English level.

What else matters to us

A genuine sense of ownership over outcomes, initiative, and a high level of personal accountability.
The ability to move people across the organization, excellent interpersonal communication, and the ability to build trust.
Execution discipline and determination, along with strong organization and the ability to manage many tasks and interfaces in parallel.
Strategic and commercial thinking combined with attention to detail, and the ability to simplify complexity and tell a compelling business story.
Creativity, curiosity, and mental flexibility, personal resilience and comfort in a fast-changing environment, with a sharp focus on results.