Creative Strategist (Incogni)

Surfshark surfshark.com Open · verified Aug 22, 2026

Hybrid Vilnius Kaunas Full-time Mid-level Creative

Mid-level Creative role at Surfshark. Vilnius · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set Meta paid-social testing plans to grow user acquisition
You'll write response-focused scripts and brief editors, creative staff, and occasional freelancers
You'll work with media buying and user acquisition leads to match creative work to growth goals
You'll study ad results to find repeatable hooks, stories, and visual patterns worth testing
You'll document campaign lessons and improve production through automation and new tools

What you bring

You've driven customer acquisition through performance-focused creative strategy
You've built or used generative AI and automated systems to produce creative at scale
You make creative decisions confidently and support them with evidence
You can connect media buyers with creative teams and read both creative and performance metrics
You turn customer comments, reviews, and competitor approaches into ad concepts

Who this fits

You’ll suit a data-minded creative who enjoys owning paid social testing from insight through production and learning from results. The role is based in Vilnius with a hybrid setup, and office work is encouraged. You can work remotely up to two days per week, with a work-from-anywhere policy allowing work from almost anywhere in the world.

From the employer

Personal privacy shouldn't be complicated, and removing your personal data shouldn't be hard work. Incogni automates personal data removal for thousands of people every day — and we're just getting started.

We're looking for a Creative Strategist who views ad creative as the primary driver of success in paid social. In this role, you won't just "come up with ideas" — you'll mine consumer insights, analyze creative performance, and turn data into high-converting ad concepts across Meta. You'll own our paid social creative testing pipeline from end to end: writing direct-response scripts, briefing editing teams, and rapidly scaling winning angles that drive user acquisition. Ready to use your creative brain to build a safer internet? Let's talk.

If you want to:

Own paid social creative strategy, building testing roadmaps to scale user acquisition across Meta;
Script and brief performance ads, guiding the creative team and occasionally freelancers to execute winning concepts;
Partner with the media buyer and user acquisition lead to align creative output with channel growth targets;
Diagnose creative performance to identify scalable patterns in hooks, narratives, and visuals, and to form testable hypotheses;
Build creative playbooks that document campaign learnings and scale team-wide efficiency;
Drive innovation in creative production workflows through automation and new tools.

And you can check off:

Proven experience in performance creative strategy, driving customer acquisition;
Hands-on experience building or using generative AI and automated workflows to scale creative output;
Confident owning decisions and backing creative choices with data;
Track record of acting as a bridge between media buyers and creative teams;
Familiarity with both creative and performance-related metrics;
Experience mining customer verbatims, reviews, and competitor angles to fuel high-converting ad concepts.

Here’s the deal:

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
Tools of your choice: choose technical equipment and the tools you need to do your best;
Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
Premium Surfshark accounts: for you, your family, and friends;
Gross salary: 3100-4300 Eur/month. It may vary depending on your skills and experience.