TikTok Shop Growth Manager
City of Industry Full-time Manager Growth Marketing
Mid-level Growth Marketing role at Sunny Health & Fitness. City of Industry · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Set and run TikTok Shop plans aimed at revenue and GMV goals
- Review channel results, spot opportunities, and apply changes to improve performance
- Lead product launches, deals, pricing, and merchandising activities
- Coordinate with content, marketing, creators, and livestream teams to increase visits and purchases
- Track competitors and trends, then build dashboards on sales, customer behavior, and channel growth
What you bring
- You have at least three years managing e-commerce, marketplace, or social commerce channels, with TikTok Shop experience preferred
- You can show success growing revenue, improving conversion, and meeting sales goals
- You understand TikTok Shop ranking, content commerce, livestream selling, affiliate marketing, and promotions
- You use sales, customer, and performance data to guide strategic choices
- You can manage competing priorities and work with creative, marketing, operations, and sales teams
Who this fits
You’ll suit this role if you combine TikTok Shop or related channel management with analytical, project management, and cross-functional collaboration skills. A bachelor’s degree in business, marketing, e-commerce, communications, or a related area is preferred. This is a full-time position in City of Industry, United States.
From the employer
The TikTok Shop Growth Manager is responsible for driving revenue growth, customer acquisition, and overall performance of the TikTok Shop channel. This role owns the development and execution of growth strategies, including product assortment, promotional campaigns, content optimization, livestream initiatives, and performance analysis to maximize sales and engagement.
Key Responsibilities:
Key Responsibilities:
- Own TikTok Shop growth strategy and execution to achieve revenue and GMV targets.
- Analyze TikTok Shop performance metrics, identify growth opportunities, and implement optimization strategies.
- Manage product launches, promotions, pricing strategies, and merchandising efforts.
- Partner with content, marketing, creators, and livestream teams to drive traffic and conversions.
- Monitor competitors, market trends, and TikTok Shop best practices to maintain a competitive advantage.
- Develop reporting dashboards and provide insights on sales performance, customer behavior, and channel growth.
- Bachelor’s degree in Business, Marketing, E-Commerce, Communications, or a related field preferred.
- 3+ years of experience managing e-commerce, marketplace, or social commerce channels, with TikTok Shop experience strongly preferred.
- Proven track record of driving revenue growth, improving conversion rates, and achieving sales targets.
- Strong understanding of TikTok Shop ecosystem, including product ranking, content commerce, livestream selling, affiliate marketing, and promotions.
- Experience analyzing sales data, customer behavior, and performance metrics to make strategic decisions.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication skills with the ability to collaborate cross-functionally with creative, marketing, operations, and sales teams.
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