Marketing Manager

Sunny Health & Fitness sunnyhealthfitness.com Open · verified Sep 18, 2026

City of Industry Full-time Manager General Marketing

Mid-level General Marketing role at Sunny Health & Fitness. City of Industry · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and carry out brand and product marketing strategies
Run campaigns, events, digital marketing, and PR across channels
Lead, prioritize, and coach the marketing team while supporting growth
Equip Sales and Product Development with tools, materials, and presentations
Track competitors, consumer trends, budgets, and program results to guide decisions

What you bring

Hold a bachelor's or master's degree in Marketing
Bring at least five years of marketing experience and a successful senior digital marketing record
Know SEM/SEO, CSE, paid social, display, affiliate, and marketplace programs
Use web analytics and Google AdWords, including tools such as Google Analytics or WebTrends
Have B2B and/or B2C retail experience plus experience mentoring a medium-sized marketing and creative team

Who this fits

You’ll suit this role if you can combine brand strategy, digital acquisition, content and editing, social programs, and team leadership. You’ll be based in City of Industry, United States, in a full-time position. The work also calls for budget ownership, performance measurement, and reporting that connects results to future plans.

From the employer

We are looking for a highly experienced Marketing Manager to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.

Job Description:

Development and implementation of the Brand strategy.
Developing the marketing strategy for new and existing products
Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR.
Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally.
Working closely with the company’s Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Ensuring that the marketing objectives are implemented by the marketing team.
Work closely with creative and production team to define marketing materials and programs.
Highly experienced in Content Production and Editing to guide team.
Manage social media presence and direct programs to improve social media reputation and recognition.
Developing and delivering marketing and communications strategies for the organization.
Undertake continuous analysis of competitive environment and consumer trends
Control budgets and allocate resources among projects.
Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction
Conduct general market research to keep abreast of trends and competitor’s marketing movements

Requirements:

Bachelors or master’s degree in Marketing
Minimum of 5 years’ experience in Marketing
Proven track record of success in senior digital marketing roles.
Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWords
Previous experience in B2B and/or B2C retail environment
Previous experience in digital marketing; traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video and more.
Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel.