Email & Social Marketing Specialist
City of Industry Full-time Mid-level General Marketing
Mid-level General Marketing role at Sunny Health & Fitness. City of Industry · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan, build, schedule, and improve Klaviyo email campaigns across the marketing calendar
- Create automated flows for welcome, abandoned-cart, post-purchase, win-back, and promotional messages
- Write email copy, subject lines, preview text, and calls to action, then test variants
- Use customer behavior and lifecycle data to segment audiences and report campaign results
- Publish SEO-focused blog content and coordinate it with launches, promotions, and brand goals
What you bring
- Bring at least two years in email, content, ecommerce, or a related marketing role
- Have hands-on Klaviyo experience, which the role requires
- Show strong copywriting, editing, proofreading, and blog or SEO content skills
- Understand email metrics, segmentation, automation, and A/B testing
- Organize multiple deadlines and turn performance data into improvement recommendations
Who this fits
This role suits a marketer who can combine email execution, lifecycle campaigns, blog writing, SEO, and performance analysis for an ecommerce or consumer product brand. You’ll work full-time on-site in City of Industry, California, alongside design, ecommerce, product, and marketing teams.
From the employer
Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.
We are looking for an Email & Content Marketing Specialist to manage our email marketing campaigns, blog content, and customer engagement initiatives. This role will be responsible for planning, creating, scheduling, and optimizing email campaigns using Klaviyo, while also supporting blog strategy and content creation to drive traffic, engagement, and conversions.
The ideal candidate has hands-on experience with Klaviyo, strong writing skills, a good understanding of email marketing best practices, and the ability to create content that supports brand awareness, customer retention, and sales growth.
Key Responsibilities
We are looking for an Email & Content Marketing Specialist to manage our email marketing campaigns, blog content, and customer engagement initiatives. This role will be responsible for planning, creating, scheduling, and optimizing email campaigns using Klaviyo, while also supporting blog strategy and content creation to drive traffic, engagement, and conversions.
The ideal candidate has hands-on experience with Klaviyo, strong writing skills, a good understanding of email marketing best practices, and the ability to create content that supports brand awareness, customer retention, and sales growth.
Key Responsibilities
- Plan, build, and execute email marketing campaigns using Klaviyo.
- Create and manage email flows, including welcome series, abandoned cart, post-purchase, win-back, and promotional campaigns.
- Write compelling email copy, subject lines, preview text, and calls to action.
- Segment email audiences based on customer behavior, purchase history, engagement, and lifecycle stage.
- Monitor and report on email performance, including open rates, click rates, conversion rates, revenue, and unsubscribe rates.
- A/B test subject lines, email content, creative, send times, and campaign strategies.
- Maintain the email marketing calendar and coordinate campaign timing with promotions, product launches, and content initiatives.
- Write, edit, and publish blog content that supports SEO, customer education, product awareness, and brand storytelling.
- Collaborate with design, ecommerce, product, and marketing teams to ensure email and blog content aligns with brand guidelines and business goals.
- Optimize blog content using SEO best practices, including keyword research, internal linking, meta descriptions, and formatting.
- Assist with content planning for seasonal campaigns, product launches, and customer engagement initiatives.
- Maintain consistency in brand voice across emails, blogs, and other marketing communications.
- 2+ years of experience in email marketing, content marketing, ecommerce marketing, or a related role.
- Hands-on experience with Klaviyo is required.
- Strong copywriting, editing, and proofreading skills.
- Experience writing blog content, product-focused content, or SEO-driven articles.
- Understanding of email marketing metrics, segmentation, automation, and A/B testing.
- Familiarity with ecommerce platforms such as Shopify, WooCommerce, BigCommerce, or similar platforms is a plus.
- Basic knowledge of SEO best practices.
- Strong organizational skills and ability to manage multiple campaigns and deadlines.
- Comfortable analyzing performance data and making recommendations for improvement.
- Experience with Canva, Figma, Adobe Creative Suite, Google Analytics, or project management tools is a plus.
- Preferred Skills
- Ecommerce or consumer product brand experience.
- Experience creating customer lifecycle marketing campaigns.
- Familiarity with SMS marketing through Klaviyo or similar platforms.
- Basic understanding of HTML/CSS for email formatting.
- Experience working with promotional calendars and product launches.
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Covered by the company.
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested.
- 5 Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period).
- Vacation
- Company provides discounts for fitness equipments for our employees.
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