Lead Marketing Specialist, Joint Replacement, Malaysia
At a glance
Senior General Marketing role at Stryker. Petaling Jaya · full-time.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Contribute field perspectives to strategic, annual marketing and product-launch plans using the big picture marketing framework
- Gather customer segments, value propositions and Voice of Customer and Sales insights on products, services and market trends
- Prepare messaging and sales materials, including presentations, proposals and product guides, for local and regional teams
- Coordinate medical education program logistics with stakeholders and key opinion leaders
- Run event operations, from venues and equipment to inventory, compliance paperwork and meeting details
What you bring
- A bachelor's degree in any field
- At least five years of experience across marketing and sales
- Experience applying the big picture marketing framework to new product launches
- Strong presentation, interpersonal communication, analytical and problem-solving skills
- Proficiency in Microsoft Office, including Excel, Word and PowerPoint
Who this fits
This senior marketing role suits someone who can handle multiple projects on established timelines and persuade others without formal authority. You’ll need to work through complex procedures across divisions. The role is hybrid in Petaling Jaya, Malaysia, with travel at thirty percent.
From the employer
What You Will Do:
Developing the Strategy and Marketing Plan:
- Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, new product launch plans using the big picture marketing framework.
Regional Marketing Insights and Objectives:
- Developing knowledge of the market and industry to gather relevant customer segmentation and value proposition data to generate insightful Voice of Customer and Voice of Sales on products, services and market trends.
- Supports the development of key communication messaging with a specific focus on the selling organization.
Sales Enablement and Collaboration:
- Developing knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.
- Gathers information for documents such as presentations, proposals or product guides to support local/regional sales teams.
Medical Education collaboration:
Collaborate with key stakeholders and KOL Management:
- Communicate program logistics
Organizational Capabilities:
- Initiates/creates work group(s)
Project Management:
- Coordinate scheduling, servicing, testing, packing, shipment and receipt of equipment. Order disposable products for shows, labs, and educational events, maintain inventory and forecasting. Coordinates delivery, removal and safe disposal (demo, simulators/ tissue.)
- Responsible for all compliance requirements and necessary paperwork is completed. (i.e. grants/donations)
- Source program venues (i.e. hotel space, complete site inspections and obtain suitable contract with the venue and transportation vendor)
- Manage organization of meeting details (Faculty dinners, catering, a/v). Provide all agendas & logistical information
What You Need:
Required:
- Bachelor’s degree of any field
- Minimum 5 years of marketing and sales experience
- Excellent presentation and interpersonal communications skills
- Experience using big picture marketing framework for new product launch
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Preferred Qualifications
- Medical device marketing experience highly preferred
Travel Percentage: 30%