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Brand Manager

STADA Group stada.com Open · verified Oct 27, 2026
Prague Manager Brand Marketing

At a glance

Manager-level Brand Marketing role at STADA Group. Prague.

Pay not stated Brand Manager salary

RoleBrand Marketing
SeniorityManager
LocationPrague
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Shape assigned CHC brands and turn commercial and marketing strategies into plans for sales and market-share growth
  • Run annual marketing plans and coordinate the internal and external people needed to deliver them
  • Guide brands from positioning and communications through campaigns across ATL, BTL, digital, PR and other channels
  • Coordinate product development and launches with global portfolio, product, sales, supply, regulatory and finance teams
  • Track market shifts, competitors and business results, then adjust investment, budgets and P&L plans to grow brands

What you bring

  • You have hands-on brand management experience in Consumer Healthcare or FMCG
  • A university degree is expected, preferably in marketing, business, economics or a related area
  • You can use market data, analytics tools and industry reports to inform decisions
  • You communicate in English at an advanced level for regular work with local and global colleagues

Who this fits

This suits a hands-on brand owner who can pair strategic judgment with analysis and work across functions. You’ll need to stay composed as priorities shift and manage several projects in a fast-moving environment. The role is based in Prague, Czechia, with up to two home-office days per week.

From the employer

Our Marketing Team is looking for an experienced Brand Manager who will take ownership of a designated portfolio and drive its further development and growth.

What will be your mission?

  • Build and develop assigned brands within the CHC portfolio, including branded CHC products.
  • Develop and implement commercial and marketing strategies to ensure sustainable sales and market share growth.
  • Prepare and execute annual marketing plans, coordinating internal and external stakeholders.
  • Manage the full brand lifecycle, from communication strategy and brand development to campaign execution across ATL, BTL, digital, PR, and other channels.
  • Driving new products development and new product launches in close cooperation with Global Portfolio Team, Product Development, Sales, Supply Chain, Regulatory Affairs and Finance.
  • Develop and manage consumer and HCP communications, including internal and legal approval processes.
  • Analyze market trends and competitive activity, interpret business results, and propose actionable plans to accelerate brand growth.
  • Identify new business opportunities and contribute to projects supporting sales growth.
  • Take responsibility for brand budgets, P&L management, and investment planning, while evaluating the effectiveness of marketing activities.
  • Collaborate closely with Key Account Managers, Area Sales Managers, Sales Teams, and cross-functional stakeholders to ensure strong execution at the point of sale and deep portfolio knowledge.

Working with us can be intense – priorities move quickly and pressure is part of the job. We are looking for someone who is energized by that pace, not worn down by it.

Who are we looking for?

  • A Brand Manager with hands-on experience in brand management within Consumer Healthcare or FMCG, ready to take ownership of a portfolio and contribute strategically to its growth and long-term success.
  • A professional with proven experience working on strong, market-leading brands, ideally within top CHC portfolios or comparable FMCG brands.
  • Previous experience in an international company with a mature brand management culture (e.g., Danone, Nestlé, or similar organizations) is considered an advantage.
  • A true brand owner who combines strategic thinking with a hands-on approach, strong analytical skills, and a deep understanding of consumer needs.
  • A team player capable of building effective partnerships across functions, including Sales, Finance, Regulatory Affairs, Supply Chain, Global Team, and Trade Marketing.
  • A proactive, engaged team member with strong resilience – someone who welcomes feedback as a tool for development and stays composed when priorities shift quickly.

What do we expect from you?

  • University degree, ideally in Marketing, Business Administration, Economics, or a related field.
  • Advanced English language skills for daily communication with local and global stakeholders and headquarters.
  • Strong communication and presentation skills.
  • Experience working with market data, analytics tools, and industry reports.
  • Ability to manage multiple projects simultaneously and deliver results in a fast-paced environment.
  • Strong business sense, agility, and integrity aligned with our company values.

What do we offer?

  • A key role in shaping and developing leading brands within the CHC market.
  • The opportunity to make a real impact and influence the future direction of our portfolio.
  • The stability and support of an international pharmaceutical company.
  • Competitive compensation and an attractive benefits package include:
    • Company car
    • 5 weeks of vacation plus 3 Flex Days
    • Up to 2 days of home office per week
    • Pension contribution
    • Cafeteria benefit program
    • Meal vouchers and refreshments at the workplace
    • MultiSport card
    • Employee discounts on products available through Klub zdraví

Opportunity

Brand Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Brand Marketing

Find me work

By the team behind growthroles.

Find me work
Opportunity

Brand Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.