Demand Generation Specialist
Mid-level Demand Generation role at Sprinto. Remote, India · from ₹35,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own LinkedIn ABM from account choice through audience design, activation, and pipeline reporting
- Shape ICP tiers with company, technology, and intent data, then run funnel-stage campaigns
- Adapt Meta and Reddit campaigns, copy, and creative to each channel’s audience behavior
- Align SDR and sales outreach with target accounts and pass over engaged prospects
- Track account engagement, progression, influenced pipeline, and segment-level CAC
What you bring
- Bring three to seven years of hands-on paid marketing experience and deep LinkedIn Ads expertise
- Show progression from executing LinkedIn campaigns to leading ABM strategy for B2B SaaS
- Have run ABM programs using one-to-many, one-to-few, or one-to-one account models
- Use Meta and Reddit Ads, or demonstrate strong judgment about platform-specific paid social
- Work comfortably with HubSpot or a comparable CRM, account reporting, and independent ownership
Who this fits
You’ll suit a hands-on paid marketer who thinks in target accounts, buying groups, and pipeline rather than clicks or impressions. You’ll need to work independently in a fully remote setup, with Bengaluru, India listed as the location.
From the employer
Sprinto is an Autonomous Trust Platform that centralizes trust requirements across security frameworks, vendors, and customers.
Sprinto autonomously executes tasks needed to maintain trust across compliance, audits, risk management, vendor risk, privacy, and AI governance, enabling organizations to maintain a strong, reliable trust posture without draining operational bandwidth and resources on repetitive tasks.
Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised $31.8M in funding to fuel our mission. Trusted by over 4,000 organizations across 75 countries, Sprinto helps organizations stay audit-ready, manage real-time risks, and scale fearlessly. With 300+ native integrations and AI-driven automation, Sprinto supports 200+ global security standards natively, including SOC 2, ISO 27001, GDPR, HIPAA, PCI-DSS, and more. Sprinto's extensible architecture enables organizations to build and support an infinite number of custom integrations and frameworks.
Founded in 2020 by second-time founders Girish Redekar and Raghuveer Kancherla, Sprinto powers compliance for organizations like Whatfix, Encora, Anaconda, Whatnot, Ultrahuman, WeWork, Everstage, AI Foundation, HackerRank, and many more.
Life as a Sprinter -
Nobody succeeds at Sprinto by staying in their lane.
We are organized around problems, not job titles. Sprinters take ownership beyond their role, solve hard problems, and care deeply about the impact they create. If something can be improved, fixed, or built, we don't wait for permission; we step in.
Being remote means we rely less on proximity and more on trust. We write things down, communicate openly, and move quickly because great teams aren't built by sitting together, they're built by pulling in the same direction.
We believe progress beats perfection, feedback is a gift, and doing the right thing matters, even when nobody is watching.
And while we move with urgency, we never move alone.
The mission -
We're hiring a Demand Generation Specialist who can own our account-based marketing motion on LinkedIn end to end, from account selection to pipeline, while also driving our presence on other paid social channels like Meta and Reddit.
This role is for someone who started in the trenches of LinkedIn Ads and evolved into ABM strategy. We're looking for a marketer who understands that ABM is not just uploading an account list and running ads. Someone who knows how to pick the right accounts, engage the full buying committee, sequence messaging across the funnel, and prove impact in pipeline terms, not impressions. And someone who understands that what works on LinkedIn won't work on Reddit or Meta, and can adapt targeting, messaging, and creatives to each platform's native behavior.
Where you'll leave your mark?
- Own Sprinto's ABM motion on LinkedIn end to end: account selection, audience strategy, campaign execution, and pipeline reporting
- Build and refine ICP and account tiers using firmographic, technographic, and intent signals
- Plan and run multi-stage LinkedIn campaigns across awareness, engagement, and conversion for target account lists
- Engage full buying committees, not just one persona, with messaging tailored to each role and funnel stage
- Manage and scale campaigns on Meta and Reddit, adapting positioning and creatives to how each platform actually behaves
- Test new paid social channels, formats, and growth ideas beyond the current mix
- Work on ad copy, creative briefs, and landing page direction for account-specific and channel-specific campaigns
- Partner with SDR and Sales teams to align account lists, coordinate outreach timing, and hand off engaged accounts
- Set up account-level measurement: engagement scoring, account progression, influenced pipeline, and CAC by segment
- Run structured experiments across audiences, formats, offers, and messaging to improve account penetration and conversion
- Manage integrations across LinkedIn, HubSpot, and enrichment or intent tools to keep the ABM engine running
The kind of builder we're looking for -
- 3–7 years of hands-on paid marketing experience, with deep expertise in LinkedIn Ads
- A clear evolution from running LinkedIn campaigns to owning ABM strategy and execution
- Proven experience running ABM programs for B2B SaaS: 1:many, 1:few, or 1:1
- Working experience on Meta and Reddit Ads, or strong instincts for platform-native paid social
- Strong grasp of account selection, buying committees, and intent signals
- Comfortable with HubSpot or similar CRM, and account-level reporting
- Strong messaging instincts: knows what makes a CISO stop scrolling versus a founder
- Ownership mindset with the ability to operate independently This Role Is Ideal For Someone Who
- Grew from LinkedIn Ads execution into ABM ownership
- Thinks in accounts and buying committees, not clicks and leads
- Knows the difference between reach and penetration within a target account
- Understands how different platforms behave and refuses to copy the same playbook everywhere
- Combines platform depth with strategic account thinking
- Cares about pipeline and revenue influenced, not engagement metrics
How we care for our Sprinters?
- Work wherever you are: We are 100% remote, so you get to choose if you want to work from home, a cafe, the hills, or the beach.
- Co-working, on the house: If co-working is your jam, we offer a generous annual allowance.
- We care about your learning: We are invested in seeing you grow and commit USD 1,000 annually to help you level up your skills.
- We count your spark, not your leaves: Unlimited leave so you can reset when you need to.
- Your Safety Net, Woven In: Health insurance with coverage up to INR 10 lakh for you and your family, accident protection of an additional INR 10 lakh, and life insurance worth 3x your annual salary.
- Workspace setup of your dreams: We chip in INR 35,000 to help you build a setup that works for you.
Inclusion & Diversity -
At Sprinto, talent, curiosity, and ownership matter more than where you come from. We hire people for the problems they can solve, the impact they create, and the way they help others succeed—not their background, identity, or personal circumstances. We believe the best teams are built when people with different perspectives come together around a shared ambition to build something meaningful.
We're proud to be an equal opportunity employer and are committed to creating a fair, inclusive, and accessible hiring process for everyone.