Senior User Researcher, Product & Market Insights

South China Morning Post scmp.com Open · verified Sep 18, 2026

Hong Kong Full-time Senior Market Research

Senior Market Research role at South China Morning Post. Hong Kong · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead product studies from early discovery through concept checks and post-release learning
Work with Product Managers to shape roadmaps, priorities, and trade-offs through evidence
Investigate user needs, motivations, subscription drivers, audience groups, and market perceptions
Combine interviews and other qualitative work with surveys, analysis, segmentation, and pricing research
Turn findings into clear decisions and shared frameworks for Product, Audience, and Leadership

What you bring

A bachelor’s or master’s degree in HCI, Psychology, Sociology, Marketing Research, or a related discipline
At least five years in user research, market research, or mixed-methods research
Practical command of product methods such as A/B testing, heuristic reviews, usability studies, interviews, card sorting, and standardised surveys
Knowledge of sampling, questionnaire design, segmentation, brand research, and value research
Experience influencing product direction and business choices, with clear communication for senior and cross-functional audiences

Who this fits

You’ll suit a senior research role that combines product discovery with market insight and connects qualitative, quantitative, attitudinal, and behavioural evidence. You should be comfortable with ambiguity, fast-moving work, and competing priorities, and able to influence strategy beyond design execution. The role is based at the Causeway Bay office, with subscription or content-product research experience noted as an advantage.

From the employer

About the team:
The Data Science & Insights team brings together Data Scientists, Data Analysts, and User Researchers to build a deep, shared understanding of SCMP’s readers and subscribers. We operate at the intersection of behavioural data, human insight, and business strategy. Our role is to turn complex quantitative and qualitative signals into clear direction for Product, Editorial, Marketing, and Leadership.In short, the Data Science & Insights team helps SCMP decide where to focus, what to prioritise, and what to stop doing, based on evidence that leaders trust.

Purpose of the Position:
The Senior User Researcher – Product & Market Insights plays a key role in shaping product strategy and subscription growth by grounding decisions in a deep understanding of users, readers, and the broader market.
Reporting into the Data Science & Insights function and working closely with Product and Audience teams, this role ensures that SCMP’s products are built on real user needs, competitive context, and willingness to pay—not assumptions.
This is a product-first research role, with responsibility for both user research and market research.

In this role, you will:

Lead end-to-end product research across discovery, concept validation, and post-launch learning.
Partner with Product Managers to inform roadmaps, prioritisation, and trade-offs using evidence.
Conduct generative research to uncover unmet user needs, motivations, and subscription drivers.
Design and execute market research to understand audience segments, competitive positioning, brand perceptions, and value propositions.
Run quantitative studies (data analysis, surveys, segmentation, pricing and value perception research) alongside qualitative methods.
Translate research findings into clear, decision-ready insights for Product, Audience, and Leadership teams.
Collaborate closely with Data Scientists to triangulate market and attitudinal data with behavioural data.
Support experimentation and feature launches by validating concepts before build and evaluating impact after release.
Build shared research frameworks (needs, segments, jobs-to-be-done) used consistently across teams.

Skills and Experience that will lead to success:

Bachelor’s or Master’s degree in Human-Computer Interaction, Psychology, Sociology, Marketing Research, or a related field.
Minimum 5 years of experience in user research, market research, or mixed research roles.
Strong grounding in product research methods (e.g., a/b testing, heuristic evaluation, usability testing, interviews, card sorting, and standardised surveys).
Solid understanding of market research fundamentals: sampling, survey design, segmentation, brand and value research.
Proven ability to influence product strategy and business decisions, not just design execution.
Clear, structured communication skills, tailored to senior and cross-functional stakeholders.
Comfortable working in fast-paced, ambiguous environments with competing priorities.
Experience conducting research in subscription-based or content-driven products is a strong advantage.

Work location will be at Causeway Bay office.

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