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Market Research salary

10 market ranges · employer-stated pay · updated Sep 12, 2026

These figures come from 22 market research postings where the employer stated pay, covering 3 cities. The single best-evidenced figure is New York at senior, where 7 postings put the middle half between $97,750 and $139,875, with a median of $110,000.

Pay rises with seniority. Typical figures run mid-level around $96,000, senior around $167,000 and lead around $245,000. Moving from mid-level to lead is worth roughly 155% more.

Every range here is counted from real postings, never modelled. 4 of the 4 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Every measured range

10 by market and level
MarketLevelMarket rangeMedianSample
United States · country-wide Lead $172,750 – $242,700 $205,000 34
United States · country-wide Mid $95,488 – $144,672 $115,158 46
United States · country-wide Senior $130,433 – $186,063 $152,400 48
Remote · United States Lead $165,385 – $197,950 $175,000 7
Remote · United States Mid $96,150 – $148,625 $117,500 8
Remote · United States Senior $146,800 – $188,875 $156,000 7
Boston Mid $87,500 – $105,000 $96,200 5
New York Lead $195,400 – $253,500 $245,000 5
New York Senior $97,750 – $139,875 $110,000 7
San Francisco Senior $213,700 – $279,000 $247,000 5

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

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Open market research roles · 80 with stated pay

Early Career | Energy & Utilities Market Analyst (2027) PA Consulting · Denver New $86,750–$106,050 1d ago Sr. Manager, Global Market Intelligence and Strategy Abbott · United States > Austin : 8701 Bee Caves Rd New $113,300–$226,700 2d ago Sr. Manager, Global Market Intelligence and Strategy Abbott · United States > Austin : 8701 Bee Caves Rd New $113,300–$226,700 2d ago Lead Analyst, Regional Market Insights Gevernova · 9 Locations New $111,800–$186,300 3d ago Global Head of Market Intelligence Issgovernance · New York New $275,000–$350,000 3d ago Director, Market Intelligence and Partnerships Rush Street Interactive · Mexico New $85,000–$110,000 3d ago Sr Manager, Consumer Insights - Portfolio US Kraft Heinz · Chicago New $120,800–$151,000 3d ago Manager, Consumer Insights- Hydration US Kraft Heinz · Chicago New $104,200–$130,200 3d ago Consumer Insights Researcher, Brand Health Salt Lake City, UT WGU · Salt Lake City New $82,700–$124,000 3d ago Assoc Director, Global Procurement - Primary Market Research Msd · 3 Locations $129,000–$203,100 4d ago Executive Director - Intermediate Chemicals Market Research & Analysis Dowjones · Houston $200,000–$245,000 5d ago Energy Market Analyst Veolia Environnement SA · Boston $75,000–$90,000 5d ago Sr. Director, Consumer Insights simplisafe · Boston $202,100–$269,500 5d ago Manager, Energy Market Research & Power Economics Gevernova · 8 Locations $147,900–$246,300 10d ago Specialty, Pharma, & Infectious Diseases Competitive Intelligence Team Lead Msd · 3 Locations $255,800–$402,700 10d ago Associate Director, Competitive Intelligence Travere Therapeutics · 2 Locations $150,000–$195,000 10d ago Consultant, Primary Market Research Trinity · 2 Locations $96,000–$144,000 10d ago Market & Consumer Insights Manager (m / f / d) AGRANA · Vienna From €60,000 11d ago Strategic Market Intelligence Analyst CACI · Reston $72,700–$149,200 11d ago Associate Client Manager (Consumer Insights) NielsenIQ · Edison $69,800–$84,000 11d ago Senior Manager, Marketing Consumer Insights Credit Acceptance · Remote · US $170,000–$199,500 12d ago Senior Consumer Insights Analyst - Home Environment SharkNinja · Needham $74,100–$110,000 2w ago Senior Manager, Competitive Intelligence & Positioning Wrike · Remote · US $135,000–$155,000 2w ago Manager, Consumer Insights Hasbro · Boston $105,700–$158,500 2w ago Consumer Insights Manager SharkNinja · Needham $93,800–$135,000 2w ago Senior Consumer Insights Analyst - Coffee SharkNinja · Needham $74,100–$110,000 2w ago Sensory & Consumer Insights Analyst SharkNinja · Needham $61,200–$80,000 2w ago Consumer & Market Research Manager (m / w / d) StepStone Group · Dusseldorf €55,000–€65,000 2w ago Consumer & Market Insights Manager (m / f / d) StepStone Group · Dusseldorf €55,000–€65,000 2w ago Head of Analyst Relations & Market Insights (Hybrid Boston / Remote EST) Cielo Projects · Boston $145,000–$175,000 2w ago Director, Consumer Insights Resident · Remote · US $150,000–$180,000 2w ago Senior Manager, Medicare Product & Market Intelligence Clover Health · Remote · US $129,200–$168,000 3w ago Sr. Consultant, Primary Market Research Trinity · 3 Locations $118,000–$177,000 3w ago Associate Director, Market Research and Analytics - Immunology AbbVie · Mettawa $141,500–$268,500 3w ago Senior Director Research Competitive Intelligence Zealandpharma · Cambridge $226,000–$276,000 3w ago Consumer Insights Manager Oceanspray · Lakeville $116,300–$145,400 3w ago Consultant, Competitive Intelligence BCBSMA · Boston $86,580–$105,820 3w ago Principal, Market & Competitive Intelligence Manager Dropbox · Remote · Canada CA$173,400–CA$234,600 3w ago Sr. Analyst, Advanced Consumer Insights Versant · New York $100,000–$120,000 4w ago Competitive Intelligence Analyst Lead – Life Company Annuity Business Usaa · 6 Locations $114,080–$218,030 4w ago Associate Director, Market Research and Analytics - Immunology HS AbbVie · Mettawa $141,500–$268,500 4w ago Engagement Manager- Primary Market Research Trinity · 3 Locations $136,000–$204,000 5w ago Engagement Manager- Primary Market Research Trinity · 3 Locations $136,000–$204,000 5w ago Research director – Brand & Media Benelux (Market research) dutch speaker NielsenIQ · Leuven €50,200–€54,000 6w ago Head of Competitive Intelligence OpenAI · San Francisco $347,000–$385,000 6w ago Associate Director, Competitive Intelligence - Immunology AbbVie · North Chicago $141,500–$268,500 7w ago Senior Research Analyst - Consumer Insights Léger · Vancouver CA$60,000–CA$65,000 7w ago Market Research and Competitive Intelligence Analyst II [568] D-Wave Quantum · Burnaby CA$73,000–CA$100,000 7w ago Individual Life Competitive Intelligence Senior Consultant (Hybrid) Hq · Saint Paul $111,300–$207,800 7w ago Associate Director, Market Research & Competitive Intelligence, Pipeline & Early Assets Alkermes · Waltham $161,000–$186,000 8w ago Head of Competitive Intelligence Datadog · New York $220,000–$270,000 2mo ago Senior Principal, Competitive Intelligence Airbnb · United States $204,000–$245,000 2mo ago Market Analyst Modo Energy · New York $110,000–$170,000 2mo ago Market Research Lead - 6 Month Fixed Term Contract Trainline · London £60,000–£65,000 2mo ago Market Research and AI Transformation Lead - 6 Month Fixed Term Contract Trainline · London £60,000–£65,000 2mo ago Senior Manager, Guest Intelligence & Consumer Insights Dennys · Spartanburg $104,000–$143,000 2mo ago Market Research Manager TCI Transportation · North Richland Hills From $75,000 2mo ago Engineer in Residence, AI Market Intelligence & Pricing AIFund · Mountain View $10,000–$30,000 2mo ago Sr. Manager, Global Consumer Insights Hasbro · Boston $134,200–$201,300 2mo ago Go-To-Market Analyst PitchBook Data · Seattle $115,000–$130,000 2mo ago

60 of 307 open roles. All market research jobs

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