Market Research salary
17 market ranges · employer-stated pay · updated Oct 27, 2026
The best-evidenced figure here is for market research roles at mid level across the United States: 101 postings where the employer stated pay put the middle half between $92,000 and $141,700, with a median of $120,000.
Pay rises with seniority across the United States: the medians run mid-level $120,000, senior $151,775 and lead $212,050. Moving from mid-level to lead is worth roughly 77% more.
Every range here is counted from real postings, never modelled. 10 of the 17 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.
Every measured range
17 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $92,000 – $141,700 | $120,000 | 101 |
| Canada · country-wide | Mid | CA$77,688 – CA$90,625 | CA$87,500 | 8hint |
| United States · country-wide | Senior | $117,000 – $185,276 | $151,775 | 88 |
| Canada · country-wide | Senior | CA$102,488 – CA$142,125 | CA$120,375 | 6hint |
| United States · country-wide | Lead | $179,474 – $250,050 | $212,050 | 56 |
| Remote · United States | Mid | $96,450 – $145,463 | $135,000 | 13 |
| Remote · United States | Senior | $135,808 – $190,938 | $167,727 | 14 |
| Remote · United States | Lead | $165,578 – $212,625 | $178,200 | 8hint |
| Boston | Mid | $89,675 – $105,000 | $100,600 | 6hint |
| Boston | Lead | $160,000 – $235,800 | $173,200 | 5hint |
| Cambridge | Lead | $195,000 – $250,200 | $225,000 | 5hint |
| Chicago | Mid | $103,950 – $140,653 | $108,100 | 9hint |
| Chicago | Senior | $101,000 – $159,200 | $115,000 | 5hint |
| New York | Mid | $105,625 – $140,000 | $120,000 | 14 |
| New York | Senior | $97,750 – $153,125 | $132,500 | 15 |
| New York | Lead | $195,400 – $253,500 | $245,000 | 5hint |
| San Francisco | Senior | $213,700 – $279,000 | $247,000 | 5hint |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
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Market Research
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Open market research roles · 153 with stated pay
this job's paywhere most pay sits here, $96,000–$242,550scale $50,000–$340,000
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Prediction Market Analyst Cboe · Chicago New $84,150–$123,750 2d ago Sr. Competitive Intelligence Analyst III (Remote) CrowdStrike · Remote · US New $145,000–$220,000 2d ago 
Executive Director - Intermediate Chemicals Market Research & Analysis Dow Jones · Houston New $220,000–$270,000 2d ago Market Analyst - Strategist Office Empower · Chicago New $87,400–$123,400 2d ago Senior Market Analyst, Derivatives LSEG · New York-28 Liberty Street New $113,300–$188,800 2d ago 
Market Intelligence Analyst Neko Health · New York New $129,600–$158,400 2d ago Manager - Customer & Market Research S&P Global · New York New $75,000–$105,000 2d ago 
Consumer Insights Manager SharkNinja · Needham New $93,800–$125,000 2d ago 
Director Market Research - Secondary Travelers · Hartford New $117,600–$194,000 2d ago Director, Market Research Travelers · Hartford New $117,600–$194,000 2d ago Market Research Synthesis - Manager Travelers · Hartford New $106,600–$175,900 2d ago Lead, Consumer Insights - Frozen US Kraft Heinz · Chicago New $141,500–$176,900 2d ago Senior Director, Competitive Intelligence & Market Research Sarepta · Cambridge $222,400–$278,000 4d ago 
Associate Director, Market Research and Analytics - Specialty Business Franchises AbbVie · Mettawa $141,500–$268,500 5d ago Manager, Analytics and Market Research AbbVie · Mettawa $109,500–$208,500 5d ago Manager, Analytics and Market Research – Eye Care AbbVie · Irvine $109,500–$208,500 5d ago Competitive Intelligence Senior Manager, Obesity and Related Conditions Amgen · Thousand Oaks $155,747–$210,716 5d ago Consumer Insight Specialist Campari Group · Sesto San Giovanni €35,000–€45,000 5d ago 
Senior Associate, Corporate Strategy Market Intelligence Capital One · McLean $111,200–$126,900 5d ago 
Natural Gas Market Research Advisor II Phillips 66 · Houston $108,900–$133,100 5d ago Global Talent Acquisition Lead, Market Intelligence & Chief Client Office S&P Global · New York $126,676–$221,434 5d ago 
Senior Analyst, Strategy & Competitive Intelligence TD · Toronto CA$81,600–CA$115,200 5d ago Analyst, Market Intelligence The Wonderful Company · Los Angeles $75,000–$90,000 5d ago 
Manager/Senior Manager, Market Research Axsome Therapeutics · New York $120,000–$165,000 6d ago 
Consumer Insights Manager Conagra Brands · Mississauga CA$81,000–CA$119,000 6d ago 
Associate Director, Market Research Integrated Insights, HIV Prevention Gilead Sciences, Inc · Foster City $195,670–$253,220 6d ago 
Associate Director, Market Research Integrated Insights, HIV Prevention Gilead Sciences, Inc (Gileadhotjobcareers) · Foster City $195,670–$253,220 6d ago 
2027 Graduate - Market & Consumer Insights - London PA Consulting · London £33,000 6d ago 
Data Science Analyst, Advanced Consumer Insights Versant · New York $100,000–$120,000 6d ago 
Senior Market Research Consultant Hcsc · Remote · US $84,400–$152,300 7d ago Go-to-Market Analyst, Government Markets (Dayton, Ohio) RELX · Dayton $59,200–$98,600 7d ago Go-to-Market Analyst, Government Markets (Dayton, Ohio) RELX (LexisNexisLegal) · Dayton $59,200–$98,600 7d ago Associate Director, Market Research and Analytics - Specialty AbbVie · Mettawa $141,500–$268,500 8d ago 
Senior Analyst, Decision Science (Market Analyst) TopDog Law LLC · Remote · US $105,000–$129,000 9d ago Associate Director, Market Research and Competitive Intelligence Takeda · USA - MA - Cambridge - Kendall Square - 500 $154,400–$242,550 12d ago Market Intelligence Manager Chamberlain Group (CG) · Oak Brook $102,600–$165,375 13d ago 
Manager, Market Intelligence & Forecasting (Data Centers & Microelectronics) Ecolab · Naperville $96,700–$145,100 13d ago Sr. Staff Manager, Market Intelligence Marvell · Santa Clara $149,610–$224,100 2w ago 
Competitive Intelligence Product Analyst (Hybrid) Amfam · WI Madison $69,000–$115,000 2w ago Senior Manager, US Primary Market Research Amgen · Thousand Oaks $155,747–$210,716 2w ago Associate, Corporate Strategy Market Intelligence Capital One · McLean $94,700–$108,000 2w ago 
Market Intelligence Manager Micron · Boise $100,000–$227,000 2w ago 
Senior Director, Industry Analyst Relations and Market Intelligence NVIDIA · US, CA, Santa Clara $304,000–$460,000 2w ago Senior Manager, Payer Negotiation Strategy and Market Intelligence Cvshealth · Remote · US $82,940–$182,549 2w ago 
Senior Manager, Global Marketing Strategy & Market Intelligence Abbott · Santa Clara $130,700–$261,300 2w ago Analyste de marché - Market Analyst Altusgroup · Montréal CA$50,000–CA$52,500 2w ago Market Intelligence Manager Corning · Charlotte $126,366–$173,753 2w ago 
HyperX Consumer Insights Specialist Hp · Tustin $83,000–$127,800 2w ago Manager, Reputation and Consumer Insights LifeStance Health · Remote · US $120,000–$150,000 2w ago 
Market Research Lead, ChatGPT OpenAI · San Francisco $240,000–$300,000 2w ago 
Director, Competitive Intelligence There's a reason why Fiserv · New York $146,000–$244,800 2w ago 
Senior Market Researcher, Insurance Product & Marketing oscar · New York $163,944–$215,176 2w ago Director of Competitive Intelligence Guidewire · San Mateo $185,000–$324,000 2w ago 
Portfolio & Market Intelligence Analyst JLL · Chicago $90,000 2w ago 
Global Head of Market Intelligence Issgovernance · New York $275,000–$350,000 3w ago 
Consultant, Competitive Intelligence Trinity · New York $96,000–$144,000 3w ago 
Director, Competitive Intelligence – Life Company Annuity Business Usaa · San Antonio Home Office I $143,320–$273,930 3w ago 
Principal Competitive Intelligence Manager 6sense · Remote · US $145,503–$213,404 3w ago 60 of 539 open roles. All market research jobs