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Market Research salary

5 market ranges · employer-stated pay · updated Aug 15, 2026

These figures come from 13 market research postings where the employer stated pay, covering 2 cities. The single best-evidenced figure is New York at senior, where 8 postings put the middle half between $98,125 and $153,750, with a median of $118,000.

Every range here is counted from real postings, never modelled. 2 of the 2 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Every measured range

5 by market and level
MarketLevelMarket rangeMedianSample
United States · country-wide Lead $172,500 – $232,500 $205,000 17
United States · country-wide Mid $94,213 – $153,691 $111,450 24
United States · country-wide Senior $129,321 – $208,675 $162,803 36
New York Senior $98,125 – $153,750 $118,000 8
San Francisco Senior $213,700 – $279,000 $247,000 5

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

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Open market research roles · 59 with stated pay

Associate Director, Consumer Insights - Salty Campbellsoup · Camden $142,300–$195,700 6d ago Executive Director - Intermediate Chemicals Market Research & Analysis Dowjones · Houston $200,000–$245,000 6d ago Executive Director - Olefin Chemicals Market Research & Analysis Dowjones · Houston $200,000–$245,000 6d ago Assoc. Dir , Market Research Msd · 2 Locations $156,900–$247,000 11d ago Senior Specialist, Market Research Msd · 2 Locations $117,000–$184,200 11d ago Associate Client Manager (Consumer Insights) NielsenIQ · Edison $69,800–$84,000 13d ago Director, Consumer Insights Dowjones · New York $180,000–$205,000 2w ago Research director – Brand & Media Benelux (Market research) dutch speaker NielsenIQ · Leuven €50,200–€54,000 2w ago Senior Associate, Corporate Strategy Market Intelligence Capital One · McLean $111,200–$126,900 2w ago Consumer Insights Manager Conagra Brands · Mississauga CA$81,000–CA$119,000 2w ago Head of Competitive Intelligence OpenAI · San Francisco $347,000–$385,000 2w ago Competitive Intelligence Principal OutSystems · Remote · US $174,000–$212,000 3w ago Market Research Executive Sprinto · Remote · India From ₹35,000 3w ago Associate Director, Competitive Intelligence - Immunology AbbVie · North Chicago $141,500–$268,500 3w ago Senior Research Analyst - Consumer Insights Léger · Vancouver CA$60,000–CA$65,000 3w ago Associate Director, Market Research and Analytics - Patient Services AbbVie · Mettawa $141,500–$268,500 3w ago Market & Consumer Insights Manager (m / f / d) AGRANA · Vienna From €60,000 3w ago Senior Director, Engineering | Retail Analytics / CPG / Market Intelligence NielsenIQ · Remote · Canada CA$148,900–CA$180,000 3w ago Manager, Analytics and Market Research AbbVie · Mettawa $109,500–$208,500 3w ago Individual Life Competitive Intelligence Senior Consultant (Hybrid) Hq · Saint Paul $111,300–$207,800 3w ago Associate Director, Competitive Intelligence Travere Therapeutics · San Diego $150,000–$195,000 3w ago Senior Manager, Market Research and Analytics AbbVie · Mettawa $124,500–$236,500 4w ago GIS & Market Analyst, Insights & Analytics Tanger · Remote · US $68,000–$104,000 4w ago Staff Competitive Intelligence Analyst Datadog · New York $220,000–$270,000 5w ago Competitive Intelligence Lead OpenAI · San Francisco $293,000–$325,000 5w ago Senior Principal, Competitive Intelligence Airbnb · United States $204,000–$245,000 5w ago Market Analyst Modo Energy · New York $110,000–$170,000 5w ago Director, Competitive Intelligence There's a reason why Fiserv · New York $146,000–$244,800 5w ago Market Research Lead - 6 Month Fixed Term Contract Trainline · London £60,000–£65,000 5w ago Market Research and AI Transformation Lead - 6 Month Fixed Term Contract Trainline · London £60,000–£65,000 5w ago Consumer Insights Researcher iFIT · Remote · Worldwide $75,000–$100,000 5w ago Go-To-Market Analyst PitchBook Data · Seattle $115,000–$130,000 6w ago Consumer Insights Senior Analyst FanDuel · New York $86,000–$108,000 6w ago Director, Monetization and Market Intelligence Revinate · Remote · US $200,000–$220,000 6w ago Senior Manager, Consumer Insights (Lume & Mando) Mammoth Brands · New York $147,500–$160,000 7w ago Senior Manager, Market Research and Analytics - Oncology AbbVie · Mettawa $124,500–$236,500 7w ago Senior Market Research Analyst Guidepoint · New York $82,000–$115,000 7w ago Senior Team Lead, Market Research Guidepoint · New York $92,000–$160,000 7w ago Engagement Manager, Competitive Intelligence Trinity · 2 Locations $136,000–$204,000 7w ago Competitive Intelligence Analyst Accenture Federal Services Careers Marketplace · Arlington $69,900–$153,000 7w ago Consultant – Consumer Market Insight Benelux Brand & Media dutch speaker NielsenIQ · Leuven €50,200–€54,000 7w ago Senior Manager, Market Intelligence Samsung Semiconductor · San Jose $176,000–$280,000 7w ago Commercial Graduate Scheme, Junior Market Analyst- Dubai, UAE Cobblestone Energy · Dubai $65,000 2mo ago Commercial Graduate Scheme, Junior Market Analyst- Dubai, UAE Cobblestone Energy - Dubai, UAE. · Dubai $65,000 2mo ago Commercial Graduate Scheme, Junior Market Analyst- Dubai, UAE Cobblestone Energy, Dubai - UAE. · Dubai $65,000 2mo ago Senior Product Analyst, Competitive Intelligence PlayStation Global · United States, San Mateo, CA $194,834–$234,834 2mo ago Strategic Account Manager (Market Intelligence) Issgovernance · Boston $90,000–$120,000 2mo ago Competitive Intelligence Lead Harvey · San Francisco $171,000–$256,400 2mo ago Senior Consumer Insights Analyst - Ninja SharkNinja · United States $74,100–$110,000 2mo ago Analytics Lead, Market Insights lyft · Toronto CA$102,000–CA$127,500 2mo ago Market Research Lead OpenAI · San Francisco $234,000–$260,000 3mo ago Product Manager, Pharma Market Research Products Hop · New York $83,430–$222,480 3mo ago Market Research to UX Research Career Changer UX Woman · Remote · US $85,000–$130,000 3mo ago Analytics Lead, Market Insights lyft · San Francisco $118,000–$147,500 4mo ago Sales Director - Market Research & Insights Outset · San Francisco $200,000–$300,000 4mo ago Market Intelligence Lead tulip · Somerville $125,000–$170,000 14mo ago Analyst (People and Market Research) - 2025 Start NYC SPMB · New York $70,000–$75,000 30mo ago Analyst (People and Market Research) - Denver SPMB · Denver $70,000–$75,000 30mo ago Analyst (People and Market Research) - 2025 Start Bay Area SPMB · San Francisco $70,000–$75,000 45mo ago