KAM (Key Account Manager)

As Key Account Manager, you will take ownership of developing and growing a portfolio of strategic customers across your assigned area. You will build trusted relationships with key decisionmakers, identify new business opportunities, and develop tailored commercial plans that deliver sustainable revenue growth and profitability.
In return for your commercial drive, strategic mindset, and ability to build long-term customer partnerships, you will have the opportunity to take real ownership of your accounts, work closely with teams across Sonova and directly contribute to the continued growth of our business in the Iberian market.

The role has a national scope and will involve regular travel across Spain, with a primary focus on managing and developing key accounts in the Barcelona area.

More about the role:

• Take full commercial ownership of your key account portfolio, defining account strategies, priorities, and growth plans.
• Identify and develop new business and share-of-wallet opportunities, based on a strong understanding of customer needs, potential, and profitability.
• Build lasting relationships with key stakeholders and decisionmakers, acting as their main commercial contact within Sonova.
• Lead commercial negotiations, tenders, pricing agreements, contracts, and customer-specific projects within agreed commercial guidelines.
• Manage account budgets, forecasts, sales performance, profitability, and commercial investment, developing robust business cases for key proposals.
• Coordinate with Sales, Marketing, Finance, Customer Service, Supply Chain, Legal and Audiology to deliver product launches, customer initiatives, and agreed solutions.
• Monitor account performance and opportunities through Salesforce, ensuring accurate reporting and using data and insights to continuously strengthen commercial execution.

More about you:

• You bring around 10 years of sales experience, including at least 3 years managing key or strategic accounts.
• You have a strong track record in commercial account development, negotiation and building long-term customer relationships.
• You are commercially and financially minded, with experience managing sales forecasts, budgets, profitability, and business cases.
• You are a confident relationship builder who can influence decisionmakers and coordinate effectively across multiple internal functions.
• You bring strong analytical, entrepreneurial, and results-oriented thinking, combined with accountability and a collaborative approach.
• You have advanced Microsoft Office and CRM skills, ideally including Salesforce.
• You are fluent/native in both Catalan and Spanish (Castellano), with at least an upper-intermediate level of English (B2).
• A master’s degree in Sales Management/Key Account Management or an Audioprotesista qualification would be an advantage.

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.