Marketing Lead, NWA

Solenis Open · verified Sep 11, 2026

Hybrid 4 Locations Full-time Senior General Marketing

Senior General Marketing role at Solenis. 4 Locations · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run the marketing stack, covering integrations, lead routing, field mapping, documentation, and system improvements
Measure and report on marketing metrics, ROI, campaign results, portfolio health, and ABM performance
Build lead qualification and handoff processes that improve marketing-to-sales conversion
Coordinate Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain around launches and changes
Create repeatable frameworks for MENA teams while preserving local market flexibility

What you bring

You can manage integrations, lead routing, field mapping, documentation, and marketing technology evaluations
You can turn dashboard and campaign data into practical insights for MBRs and commercial reviews
You work effectively across Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain
You can support portfolio visibility, prioritization, and commercialization readiness

Who this fits

You’ll suit a senior marketing operations professional who connects systems, data, portfolio activity, and commercial execution. The role is hybrid in Morocco and supports teams across MENA, with coordination spanning several functions and local market needs. You’ll help create consistent frameworks while allowing adaptation by market

From the employer

The Marketing Operations Lead will be a key team member to help meet our growth objectives and establish a strategy and process that creates a sound infrastructure that can meet our current needs while scaling to meet our growing future. In this position, you will work cross-functionally with many different team members to understand KPIs, establish best practices, quality control, track and report on marketing metrics and ROI, Stay up-to-date on marketing trends and best practices and reporting. You will continuously optimize our processes to make our marketing inbound and outbound efforts more efficient.

Responsibilities

Own the marketing stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology.
Align closely with our revenue operations and business systems teams to ensure continuity and consistency across all of our go-to-market systems

Portfolio Complexity & Growth Pressure
The regional portfolio continues to expand and evolve through new product introductions, localization initiatives, and rationalization efforts.
Without a dedicated role to support portfolio visibility, prioritization, and commercialization readiness, there is a risk of:
- Misaligned campaigns vs. available portfolio
- Slower innovation adoption
- Increased dependency on ad-hoc cross-functional support
Marketing-to-Sales Conversion Efficiency
Marketing is increasingly accountable not only for lead generation but also for pipeline quality and conversion.
This role ensures:
- Clear lead qualification and handoff processes
- Alignment between campaign messaging, value propositions, and sales execution
- Better utilization of CRM and marketing automation tools to support revenue growth
Data-Driven Decision Making
The growing reliance on marketing technologies and dashboards requires ownership to:
- Translate data into actionable insights
- Track portfolio, campaign, and ABM performance holistically
- Support MBRs and commercial reviews with consistent and reliable inputs
Cross-Functional Enablement & Risk Reduction
This role acts as a single point of coordination between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain.
By doing so, it reduces:
- Rework and duplicated efforts
- Miscommunication during product launches or changes
- Commercial risk related to incomplete or misaligned go-to-market execution
Sustainable Scaling Across MENA
Given the regional structure—multiple countries with lean local resources—this role enables scalable marketing operations by:
- Supporting local teams with structured frameworks
- Ensuring consistency while allowing market-level adaptation
- Protecting speed, quality, and strategic focus as the business grow