Marketing Lead Breast & Gyne

Roche Open · verified Sep 11, 2026

Madrid Full-time Senior General Marketing

Senior General Marketing role at Roche. Madrid · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the breast disease-area direction across products and indications, keeping squads aligned and decisions moving
Lead brand, digital, insights, communications, and commercial excellence work across current products and pipeline launches
Build and coach a high-performing marketing team, with clear capability plans and performance measures
Run integrated online and offline campaigns, using customer data, analytics, and market research to guide choices
Represent the Spanish affiliate in global networks while tracking competitors, regulation, and market shifts

What you bring

A degree in business, pharmacy, marketing, or a related life science field; an advanced business or marketing degree is preferred
At least five years in pharmaceutical or complex healthcare marketing, including multi-product portfolios or complex launches
At least two years working in Spain’s hospital market, with knowledge of access processes and field operations
Experience managing people or functions, coaching teams, and strengthening strategic skills across matrixed groups
Fluent Spanish and English at C1 or C2 level, plus experience with commercial excellence, analytics, metrics, and budget optimization

Who this fits

You’ll suit a senior marketing leader who can manage people, portfolios, launches, and cross-functional decisions in a complex healthcare setting. The role is based in Madrid and requires strong knowledge of Spain’s hospital environment, along with fluent Spanish and English. You’ll also need to work across Roche’s global network and represent the affiliate in international groups

From the employer

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Breast & Gyne Marketing Lead (ML) leads the strategic, cross-functional, and operational marketing organization within the Breast Therapeutic Area. Moving beyond traditional product management, the ML holds end-to-end accountability for designing and executing holistic marketing strategies across current products and upcoming pipeline launches. Acting as a VACC leader (Visionary, Architect, Coach, Catalyst), the ML directs brand management, digital strategy, customer insights, and strategic communications. The role ensures commercial excellence, optimizes resource allocation, and fosters an agile, high-performing squad aligned with global networks and local healthcare ecosystem priorities.

Key Responsibilities:

Strategic Leadership and End-to-End Governance
Leading from a marketing perspective the disease area strategy across all products and indications, ensuring cross-squad alignment, strategic coherence, and maximum market impact.
Acts as the ultimate decision-maker for the marketing function, streamlining governance to enhance execution speed, agility, and business responsiveness.
Ensuring Commercialization Excellence standards, leading high-impact initiatives such as advanced segmentation, targeting, market potential modeling, and performance reporting in direct alignment with global and local teams.
Team Leadership, VACC Mindset, and Talent Acceleration
Builds, coaches, and empowers a high-performing marketing team, fostering an environment of psychological safety, diversity, and continuous learning.
Drives functional talent development, defining capabilities roadmaps and building a robust internal pipeline for future strategic roles.
Establishes clear calibration frameworks and objective evaluation metrics to maximize team performance and engagement.
Omnichannel Strategy and Ecosystem Engagement
Oversees integrated, data-driven omnichannel marketing plans (online and offline), embedding digital trends, advanced metrics, and predictive analytics into business decisions.
Ensures seamless coordination with the inField Teams, establishing direct, high-value relationships with key Therapeutic Area Experts (TAEs) and healthcare stakeholders.
Directs communication, digital execution, and market research functions to guarantee unified brand positioning and superior customer experience.
Global Network and Market Intelligence
Actively represents the affiliate within the international pharma network and pathology-specific global working groups to leverage business opportunities and Global Product Strategy (GPS).
Monitors market dynamics, competitive intelligence, and regulatory trends to anticipate disruptions, identify strategic growth vectors, and mitigate commercial risks.

Qualifications and Experience

Bachelor’s degree in Business Administration, Pharmacy, Marketing, or related life science disciplines. An advanced business degree (MBA or Master’s in Marketing Strategy) is highly preferred.
Minimum 5 years of robust marketing experience within the pharmaceutical industry or complex healthcare environments, with a proven track record of managing multi-product portfolios or high-complexity launches.
Minimum 2 years of robust hospital market experience in Spain.
Demonstrated experience in functional or direct people management, with proven ability to coach, mentor, and elevate strategic capabilities in cross-functional teams.
Deep understanding of the Spanish hospital market dynamics, market access processes, and field operations.
Proven expertise in leading commercial excellence programs, data analytics tools, advanced marketing metrics, and budget optimization.
Strong stakeholder management capabilities, with demonstrated success in building strategic partnerships across internal matrix structures and external creative/strategic networks.
Fluency in Spanish and English is mandatory (C1/C2 level).

Leadership Competencies and Culture Alignment

The Marketing Lead must exemplify the Roche Leadership Capabilities (Visionary, Architect, Coach, Catalyst) and strictly operate under the Roche Operating Principles:

Put patients first
Follow the science
Act as one team
Embrace differences
Accelerate learning
Simplify radically
Courageous authenticity
Enterprise Mindset
Demonstrated resilience, strategic courage, agility, and a continuous improvement mindset are essential to navigate high-complexity environments and drive sustainable business growth.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.