Marketing Manager (B2B Social Media & Community Building)
At a glance
Manager-level Social Media role at SOFTSWISS. Warszawa · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set B2B social and community plans tied to marketing goals, then run them from idea through publishing and review
- Write English content for business audiences, including specialist topics that need clear, engaging explanations
- Grow professional communities on relevant platforms by improving participation and expanding their audiences
- Review social performance data, then adjust content, formats and channel choices based on what works
- Coordinate several content projects at once and work with internal teams, experts and outside partners to deliver them
What you bring
- At least six years in marketing, social media, content or digital marketing
- Native Russian and English at B2 level or above, with confident writing and speaking
- Strong English copywriting, including the ability to explain complex B2B and expert subjects clearly
- A solid grasp of B2B social strategy, community growth, content performance and analytics
Who this fits
This role suits a middle-plus or senior marketer who can set direction and deliver the work independently. You’ll need to manage shifting priorities while maintaining content quality, and collaborate with senior stakeholders, experts, internal teams and external partners.
From the employer
Overview:
SOFTSWISS is hiring a Marketing Manager to join our SMM Team. We are looking for a strong Middle+/Senior-level Marketing Manager who can independently own B2B social media and community-building initiatives end-to-end.
Purpose of the role:
You will take ownership of the function, combining strategic thinking with hands-on execution to drive initiatives, manage processes independently, and ensure effective delivery across multiple tasks and priorities.
Key responsibilities:
Develop and execute B2B social media and community-building strategies aligned with business and marketing objectives.
Own the end-to-end management of social media initiatives, from content planning and ideation to execution, publishing, and performance analysis.
Create engaging, high-quality English-language content for B2B audiences, including expert-driven and industry-specific topics.
Manage and grow professional communities across relevant social media platforms, driving engagement and audience development.
Collaborate with internal teams, senior stakeholders, industry experts, and external partners to develop and deliver content initiatives.
Identify opportunities to improve social media performance, introduce new content formats, and explore relevant channels and digital trends.
Monitor and analyze social media metrics, evaluate content effectiveness, and optimize strategies based on performance insights.
Coordinate multiple projects and priorities simultaneously, ensuring timely delivery and consistent content quality.
Take ownership of social media processes and initiatives, proactively identifying challenges and implementing improvements.
Required Experience:
6+ years of experience in marketing, SMM, content, or digital marketing.
Native Russian: must-have
English B2+, with confident written and spoken communication.
Excellent copywriting skills in English: the ability to write clear, engaging, and compelling content, including on complex B2B and expert topics.
Strong understanding of B2B social media: content strategy, formats, tone of voice, engagement, community building, expert content, analytics, and performance.
Excellent management skills: multitasking, prioritization, autonomy, ability to manage multiple projects and deadlines simultaneously.
Strong communication skills: comfortable working with different teams, senior stakeholders, experts, and external partners.
Strong digital marketing awareness: up-to-date understanding of digital trends, content formats, social media mechanics, and what works for modern audiences.
Ability to own projects end-to-end: from ideation and briefing to execution, publishing, and performance analysis.
Ability to go beyond execution and propose solutions: identify growth opportunities, new formats, topics, channels, and ways to improve results.
Strong analytical and structured thinking: able to work with data, draw conclusions, and adjust the approach based on results.
Ability to work in a fast-paced environment, quickly switch between priorities, and maintain a high quality of execution.
Strong ownership mindset: does not wait for detailed instructions, takes responsibility, makes decisions, and drives tasks to completion.
Nice to have:
Experience in iGaming / fintech/tech / SaaS
Experience in an SMM, creative, or digital agency: comfortable working at a fast pace, handling multiple projects, and operating in “firefighting mode” when needed.
Experience working with B2B audiences and expert content
Experience in community building and developing professional communities.
Experience with LinkedIn, Telegram, and other B2B-relevant platforms.
Experience working with personal brands of senior executives/industry experts.
Ukrainian / Belarusian is also considered a strong advantage.
Our Benefits:
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
Social Media work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Social Media
Find me workBy the team behind growthroles.