Lead Generation Specialist (Africa) – Senior
At a glance
Senior Demand Generation role at SOFTSWISS. Kato Polemidia.
Pay not stated Demand Generation salary
growthroles summary, based on the employer's posting.
What you'll do
- Find and assess African operators and partners using market mapping, desk research, and industry intelligence tools
- Build prospect lists and refresh them as African markets and operator activity change
- Reach out by email, LinkedIn, and phone to spark interest and book qualified meetings for Business Development Managers
- Keep CRM entries current, including outreach, lead stage, prospect source, and pipeline activity
- Track African iGaming news and licensing changes, then share leads and insights for events and regional planning
What you bring
- At least one year in lead generation, sales development, or business development within iGaming
- Strong research ability and working familiarity with LinkedIn Sales Navigator, CRM platforms, and industry databases
- Clear written and spoken communication, including confidence with cold outreach
- English proficiency at B2 level or above
Who this fits
This senior-titled role suits someone focused on finding and qualifying prospects who wants to support Business Development Managers. Familiarity with African iGaming and experience with PipeDrive or HubSpot are useful extras, not core requirements.
From the employer
Overview:
SOFTSWISS is hiring a Lead Generation Manager – Africa to join our Business Development team. You'll be responsible for building a strong, qualified pipeline of prospective operators and partners across African markets, working closely with our Business Development Managers to fuel commercial growth in the region.
Purpose of the role:
You'll drive top-of-funnel growth across African markets by identifying, researching, and qualifying prospective operators and partners for our iGaming solutions. Your work will directly impact the volume and quality of our sales pipeline, enabling the BD team to focus on converting well-qualified opportunities into long-term partnerships.
Key responsibilities:
Proactively identify and research potential operators and partners across African markets through market mapping, desk research, and industry intelligence tools;
Build and manage targeted prospect lists, keeping them current as the regional market evolves;
Conduct initial outreach (email, LinkedIn, phone) to generate interest and set up qualified meetings for Business Development Managers;
Maintain accurate, up-to-date records in the CRM system (prospects, outreach activity, lead status, source tracking);
Monitor African iGaming news, licensing developments, and operator activity to surface new opportunities;
Support conference and event preparation by identifying target attendees and helping coordinate outreach before and after events;
Contribute market intelligence and prospect insights to the broader Africa go-to-market strategy.
Required Experience:
Minimum 1–2 years of experience in lead generation, sales development, or business development, within iGaming environment;
Strong research skills and comfort using tools such as LinkedIn Sales Navigator, CRM platforms, and industry databases;
Excellent written and verbal communication skills; confident conducting cold outreach;
Highly organized, with strong attention to detail in tracking and reporting pipeline activity;
Proficiency in English (B2 or higher).
Nice to have:
Familiarity with the African iGaming market;
Experience with PipeDrive and HubSpot;
Interest in progressing toward a full-cycle Business Development role over time.
Our Benefits:
Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
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