Social Media Strategist
At a glance
Mid-level Social Media role at sofascore. Zagreb · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn sports trends and wider cultural moments into social content that connects with the Sofascore brand
- Plan campaigns that move beyond familiar social formats, and lead team sessions to generate ideas
- Keep social posts aligned with the established creative direction and brand values
- Work with copywriters and Brand Design to improve social materials and support wider marketing initiatives
- Suggest new brand projects and contribute to ones already underway
What you bring
- You have experience in social media strategy, content planning or a related marketing position
- You bring a strong grasp of social platforms and culture, plus judgment about what makes content distinctive
- You can develop creative ideas into campaigns and collaborate across marketing and creative teams
- You have a real interest in sport and solid knowledge of the game
- You communicate fluently in spoken and written English
Who this fits
This role suits someone who can shape social strategy and also execute content and campaigns. The position is based in Zagreb, and applications must be in English.
From the employer
Place of work: Zagreb, Croatia
ABOUT SOFASCORE
Sofascore is a sports-tech company created with one goal in mind: giving sports enthusiasts a deeper understanding of the game.
Our platform is the leading provider of advanced sports insights with the largest database of sporting events in the world. From global derbies to amateur matches, we provide unmatched data coverage across 25 sports, powered in part by Torneo, our very own tournament management software.
With the global recognition of the Sofascore Rating and our "Player of the Season" awards, we have become the authority in evaluating performance. Today, our team counts more than 300 experts across 20 teams, primarily playing at our home court in Croatia while collaborating with talent worldwide.
More about the company /// More about the platform
ABOUT THE ROLE
We’re looking for a creative and strategic Social Media Strategist to join our Content team in Zagreb. You’ll combine strategic thinking with hands-on execution to shape how Sofascore shows up on social media. You’ll turn sports culture, cultural moments, and emerging trends into content and campaigns that stand out, while making sure every post stays true to the Sofascore brand. You’ll work closely with copywriters, the Brand Design team, and the wider Marketing team to keep our communication consistent, visible, and impactful.
Your tasks and responsibilities
Creative direction of content
- Track social media trends and, together with the team, adapt Sofascore content to them
- Identify and connect key non-sports cultural moments with the Sofascore brand and content
- Develop and plan campaigns that break away from typical social media content
- Organize and lead brainstorming sessions on social media content
- Ensure all social media content follows the defined creative and visual direction and Sofascore brand values
- Proactively propose new brand initiatives and get involved in existing ones
Collaboration
- Take part in brand initiatives across the entire Marketing team
- Work actively with our copywriter to improve marketing material published on social media
- Work actively with the Brand Design team on materials for the Content team and the Marketing team as a whole
What you bring to the team
- A genuine passion for sport and a solid knowledge of the game
- Proven experience in social media strategy, content planning, or a related marketing role
- A strong understanding of social media platforms, trends, and culture, with a good sense of what makes content stand out
- Creative thinking and the ability to turn ideas into concrete campaigns
- Strong collaboration skills and the ability to work across creative and marketing teams
- Excellent command of English (both written and spoken)
What we offer
- Direct impact on the growth of a global sports platform
- Collaboration with top-tier international brands
- Collaboration on a global scale
- Freedom to organize your workday and schedule in a flexible way
- A generous education budget and opportunities to attend international conferences and workshops
- Top-notch equipment (laptop, smartphone budget, ergonomic office chairs, and height-adjustable desks)
- Annual paid general medical check-up
- Family benefits package
- Sofascore Canteen (lunch options)
- Sofascore Bar (coffee and drinks on us)
Sounds good? It gets even better.
Send us your CV and cover letter in English. Applications in other languages will not be considered.
Looking forward to hearing from you. Let’s get the ball rolling! 🔥
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