Demand Generation Manager
Mid-level Demand Generation role at SmarkLabs. Remote · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run demand programs aimed at client pipeline and revenue goals
- Coordinate with marketing, sales, and client success to improve lead-to-customer movement
- Run email, web, social, and digital advertising campaigns across channels
- Review campaign data, calculate ROI, and use findings to improve performance
- Shape audience-focused messaging while managing budgets and marketing resources
What you bring
- A bachelor’s degree in marketing, business, or a related field
- Five to seven years in demand generation, digital marketing, or similar work, preferably in B2B or an agency
- A record of successful demand campaign design and execution, plus strong marketing-metrics analysis
- Experience with marketing automation and CRM platforms such as HubSpot
- Strong project management, communication, creative thinking, and teamwork skills
Who this fits
You’ll suit a remote, client-facing agency role serving companies across various industries. The work fits someone comfortable balancing strategy, execution, analytics, and multiple projects under tight deadlines. You’ll need to collaborate with teams while also working independently.
From the employer
About SmarkLabs
At SmarkLabs, we specialize in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Our focus is on driving growth and building lasting market impact for our clients.
Position Overview
As a Demand Generation Manager, you will play a pivotal role in leading our demand generation strategies for clients across various industries. You will be responsible for designing, implementing, and optimizing campaigns that drive lead generation, nurture prospects, and contribute to achieving our clients' revenue and growth objectives. This role demands a blend of strategic planning, tactical execution, and analytics capabilities to measure and drive success.
Key Responsibilities
- Develop and execute comprehensive demand generation strategies to meet or exceed pipeline generation and revenue targets for our clients.
- Collaborate with the marketing, sales, and client success teams to align strategies and optimize the lead-to-customer conversion process.
- Manage multi-channel marketing campaigns across email, web, social media, and digital advertising to engage target audiences effectively.
- Utilize data and analytics to track campaign performance, measure ROI, and provide insights for continuous improvement.
- Create compelling content and messaging that resonates with target audiences and supports campaign objectives.
- Manage budgets and resources efficiently to maximize impact and achieve optimal results.
- Stay abreast of the latest trends, tools, and best practices in demand generation and digital marketing to keep our strategies cutting-edge.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 5-7 years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B or agency setting.
- Proven track record of designing and executing successful demand generation campaigns.
- Strong analytical skills with experience in tracking and interpreting marketing metrics to inform decisions.
- Excellent project management abilities, capable of leading multiple projects simultaneously under tight deadlines.
- Proficiency in marketing automation and CRM tools (e.g., HubSpot).
- Creative thinker with excellent communication and interpersonal skills.
- Ability to work collaboratively in a team environment as well as independently.
Why Join SmarkLabs?
SmarkLabs is an agile team passionate about making a real impact for our clients. We offer a collaborative culture that values innovation, continuous learning, and professional growth. We believe in work-life balance and provide a supportive environment where you can thrive. If you're eager to lead demand generation efforts and drive significant results, we'd love to hear from you.
Typical interview process
- Email interview
- Video interview
- 2nd video interview
- Interview assignment
- Reference checking
- Offer
Salary and benefits
- Generous compensation package (salaried)
- Health insurance with company contribution (medical, dental, vision, etc)
- Paid vacation
- Paid time off
- The flexibility of working remotely
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