Manager, Product Marketing

Singtel Group singtel.com Open · verified Sep 18, 2026

Singapore, Singapore Manager Product Marketing

Mid-level Product Marketing role at Singtel Group. Singapore, Singapore.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the SIM Only range, covering strategy, pricing, profit performance, and product lifecycle
Create mobile plans, commercial rules, and terms that keep Singtel competitive
Lead launches, promotions, enhancements, and the go-to-market work behind them
Use performance reporting, market research, and competitor reviews to guide commercial decisions
Coordinate Sales, Marketing, IT, and Consumer Operations on launches, governance, and readiness

What you bring

You hold a bachelor's degree in business, marketing, finance, economics, or a related field
You bring three to five years in product marketing, product management, or product development
You have managed portfolios, pricing approaches, go-to-market initiatives, and product P&L
You can build business cases, shape product strategies, and plan lifecycle management
You are skilled in analysis, project delivery, stakeholder collaboration, presentations, Excel, and PowerPoint

Who this fits

You’ll suit work that combines product ownership, commercial judgment, market analysis, and cross-functional delivery. The role involves regular interaction with Sales, Marketing, IT, Consumer Operations, and senior stakeholders. The listing places the role in Singapore and does not state travel, visa, remote-work, or people-management requirements.

From the employer

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll shape the mobile products used by millions of customers while developing innovative propositions that keep Singtel at the forefront of Singapore's telecommunications market.

This is where BIG Possibilities become reality.

Be a Part of Something BIG!

As the Product Marketing Manager, you will own Singtel's SIM Only product portfolio, driving product strategy, pricing, go-to-market execution and lifecycle management to deliver sustainable business growth.

You will work at the intersection of product, marketing and commercial strategy, translating market insights into innovative propositions while partnering with Sales, IT, Consumer Operations and Marketing teams to deliver market-leading mobile plans that maximise customer acquisition, retention and profitability.

How You will Make An Impact:

Own the end-to-end SIM Only product portfolio, including product strategy, pricing, P&L performance and lifecycle management.
Develop and evolve mobile price plans, commercial policies, terms and conditions to ensure Singtel remains competitive in a fast-changing market.
Lead go-to-market planning and execution for new product launches, promotional campaigns and product enhancements.
Monitor product performance through weekly, monthly and quarterly reporting, providing actionable insights to improve commercial outcomes.
Conduct market research and competitive analysis to identify customer trends, pricing opportunities and new product innovations.
Develop business cases for new initiatives by evaluating commercial viability, revenue opportunities and potential cannibalisation.
Design campaigns and sales enablement materials that support subscriber acquisition, attachment rates, penetration and ARPU growth.
Partner with Sales, Marketing, IT and Consumer Operations teams to deliver seamless product launches and operational readiness.
Define and improve business processes to enhance product governance and operational efficiency.
Manage product-related escalations, customer policy exceptions and waiver governance to ensure consistent customer experiences.
Support SIM card and eSIM portfolio management, including inventory planning and operational readiness.
Present commercial recommendations and performance updates to key stakeholders and senior management.

Skills for Success:

Bachelor's Degree in Business, Marketing, Finance, Economics or a related discipline.
At least 3–5 years of experience in Product Marketing, Product Management or Product Development.
Experience managing product portfolios, pricing strategies and go-to-market initiatives.
Strong commercial acumen with experience managing product P&L and business performance.
Experience developing business cases, product strategies and lifecycle management plans.
Strong analytical skills with the ability to translate data into commercial insights and business decisions.
Experience conducting market research and competitive analysis.
Strong project management and execution capabilities.
Excellent stakeholder management and cross-functional collaboration skills.
Strong presentation, communication and strategic storytelling skills.
Proficient in Microsoft Excel and PowerPoint; experience with Power BI is an advantage.
Self-motivated, detail-oriented and able to manage multiple priorities in a fast-paced environment.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!