Senior Executive, Digital Marketing

Sime Open · verified Sep 10, 2026

Malaysia | Selangor | SDI Head Office (B004) Full-time Senior Digital Marketing

Senior Digital Marketing role at Sime. Malaysia | Selangor | SDI Head Office (B004) · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set standards and approval controls across the company’s digital properties
Direct website updates, technical improvements, and performance reviews with IT and developers
Guide social planning, content approval, channel priorities, and engagement optimization
Coordinate campaigns, paid media, WhatsApp, and email activity against business timelines
Bring together cross-channel data and present trend-based reports to leaders and business teams

What you bring

You can establish digital standards, workflows, review gates, and quality measures across channels
You can evaluate website, social, paid, WhatsApp, email, and analytics performance
You can coordinate business units, agencies, IT partners, and developers around delivery
You can turn channel data into recommendations and explain findings to management

Who this fits

This role suits a senior digital marketer who can govern several channels, approve execution, and coordinate internal and external contributors. You’ll work across business units and serve as the main contact for digital matters. The listing places the role in Malaysia but gives no more specific location or other work constraints.

From the employer

Company :

Sime Darby Industrial Sdn Bhd

1. Digital Platforms’ Governance & Oversight

Provide overall ownership and governance of Tractors Malaysia’s digital platforms, including corporate website, social media channels, WABA, EDM, and analytics tools.
Define digital standards, workflows, timelines, and quality benchmarks across platforms.
Ensure consistency in digital execution, messaging, and branding across all channels.

2. Website Management (Governance Level)

Oversee the management and optimization of the Tractors Malaysia corporate website.
Review and approve website content updates, campaign pages, banners, and forms prior to deployment.
Coordinate with Sime Darby Group IT/Hastings Deering and external developers on website enhancements, performance optimization, and technical improvements.
Monitor website performance trends and identify improvement opportunities based on analytics insights.

3. Social Media Management (Planning & Direction)

Provide direction and approval for monthly social media content planning across all platforms: TikTok, Instagram, Facebook, YouTube, LinkedIn.
Review content themes, copywriting and visual alignment prior to publishing.
Monitor social media performance trends and engagement patterns.
Provide guidance on content optimization and platform prioritisation.

4. Digital Campaign Planning & Coordination

Lead the planning and coordination of digital marketing campaigns across owned digital platforms.
Align campaign timelines, content calendars, and delivery schedules with business units.
Ensure campaigns are executed according to agreed objectives, timelines, and brand guidelines.
Review campaign performance and recommend improvements.

5. Paid Advertisement Oversight

Provide strategic direction and governance for paid advertisement activities across digital platforms.
Review campaign objectives, targeting approach, and performance outcomes.
Work with agencies and internal teams on optimisation direction and performance review.

6. WABA & EDM Governance

Oversee content strategy and calendar planning for WhatsApp and EDM campaigns.
Review messaging, segmentation approach, and deployment schedules.
Monitor overall campaign performance and engagement trends.

7. Analytics, Reporting & Insights

Own the digital analytics framework and reporting standards across all platforms.
Consolidate performance data from website, social media, paid ads, WABA, and EDM.
Analyse trends and provide insights to management and business units.
Prepare and present regular performance reports.

8. Stakeholder Management & Coordination

Act as the primary point of contact for digital-related matters with internal stakeholders.
Coordinate requirements, expectations, and timelines with business units.
Provide guidance and clarification on digital processes and capabilities.