Senior Executive, Digital Marketing

PCCW pccw.com Open · verified Sep 18, 2026

Kuala Lumpur (KL), 01, MY Senior Digital Marketing

Senior Digital Marketing role at PCCW. Kuala Lumpur (KL), 01, MY.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run and improve regional digital campaigns, keeping delivery and results on track
You'll plan and manage campaigns across social media, Google Marketing Suite, and other ad platforms
You'll guide ad copy and creative quality across formats and channels
You'll use performance data to shape campaign plans and optimisation decisions
You'll prepare campaign reviews and reports for management and key stakeholders

What you bring

You have at least three years in digital marketing and hands-on campaign operations
You hold a bachelor's degree in marketing, business, or an equivalent field
You can analyse data, solve problems, and make decisions that support business outcomes
You communicate clearly, stay organised, and manage several deadlines at once
You collaborate well, handle change, and align stakeholders across marketing teams

Who this fits

You'll suit a senior digital performance marketing role with regional stakeholder work and an app-business preference. You need to be comfortable adapting campaign decisions, managing concurrent projects, and supporting deadlines. The listing identifies Malaysia as the location but gives no more specific location details.

From the employer

Job Responsibilities

Operations:

Lead day-to-day optimisation and operational management of digital marketing campaigns across the region to ensure campaign delivery, performance alignment, and achievement of planned business outcomes

Own, plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.

Oversee the development and quality assurance of ad copies, captions, and descriptions for multiple advertising formats and channels

Provide strategic and data-driven recommendations on campaign planning and optimisation, leveraging internal performance data and insights where applicable

Partner closely with local marketing stakeholders across markets to formulate and implement acquisition and engagement strategies aligned with business objectives

Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing GSEA

Lead the preparation and presentation of campaign performance reports and business reviews for management and key stakeholders on a regular basis

What are we looking for?

Strong technical expertise in the digital performance marketing space (App business preferred) with hands-on experience managing campaigns, platforms, and cross-functional stakeholder expectations

Expertise in analysing data and making decisions for a favourable business outcomes

Quick in decision-making and comfortable to pivot as per the requirement
Strong ability to manage change, align stakeholders, and drive collaboration within the team and across the extended marketing team

Job Requirements

Bachelor's Degree in Marketing, Business or its equivalent.
Minimum 3 years of work experience with digital marketing, with advertising campaign operations, management & optimisation capability
Strong organisational and communication skills.
Strong analytical and problem-solving skills
Positive attitude to work, meticulous and attentive to detail
Collaborative team player who has the business objectives in mind and constantly works toward them
Ability to work under deadlines and manage multiple ongoing projects on time